Getting to the root of what separates an institution requires tough questions, honesty, reflection, and confidence in what is possible. Through a step-by-step process, I'll help you draw out the attributes and promise that distinguish your institution. Together we will produce a clear, visionary articulation of your goals that will guide your organization for years to come.
Meaningful, effective communications strategies are grounded in a deep understanding of their audiences. Because it is so important to design strategies to reach specific audiences, I've partnered with Hart Research. Since 1971 Hart has been at the forefront of strategic opinion research, and we have worked together for more than a decade. We will conduct perceptions research that provides actionable results, and from that foundation build a comprehensive strategic and tactical plan tailored to connect your audiences with your institution.
As the top communications executive at five different non-profit institutions, I confronted many of the toughest issues that institutional leaders eventually face. Whether it’s crisis management, leadership transitions, internal communications challenges, or rolling out major news, I can provide perspective, ideas, and planning. When extra support is needed, I will call upon my network of associates to help promptly address every angle of the most complex situations.
Increasingly schools, colleges, universities, and other non-profit organizations find themselves in need of communications leadership or want to expand teams to address the challenges of today’s intense communications environment. I have built teams large and small across public and private nonprofit institutions, and can guide you in growing strong teams. This includes identifying core needs, assessing talent, defining job portfolios, and creating structures tailored for impact, efficiency, and creativity.
Whether you are a leader looking to hone your skills, a rising star who wants to strengthen your speaking abilities and confidence, or a colleague who sees the potential in someone else, I can help. I have trained a wide variety of professionals—from college presidents to pastors. Training individuals on public speaking is a special passion of mine. It's exciting, joyous even, to provide the guidance and tools that give others more confidence in sharing their ideas.
Words matter. Stories matter. They change perspectives, inspire action, re-frame the question, and foster understanding. Whether you’re looking for the language for a major speech, a letter that will reach tens of thousands of constituents, campaign case statements, or publishable commentaries, I’ve written them all.
Crisis Communications Strategies
The impact of a badly handled crisis can last years. I assess crisis communications plans and provide tailored protocols, checklists, and flowcharts to which leadership teams can turn for actionable decision-making and quick and attentive communications from the time a crisis begins until the matter is resolved and the community is fully informed.
Involving an array of faculty and administrators in media outreach can make your institution a go-to place for thought leadership. I train experienced and new voices in media engagement, teach op-ed writing (providing support from conception to submission), and advise institutions in building content that draws media interest.