Furman
University
Campaign Messaging and Name
Campaign Messaging and Name
Campaign Messaging and Name
Campaign Messaging and Name
Leadership Phase Pitch Deck
Leadership Phase Pitch Deck
Leadership Phase Pitch Deck
Leadership Phase Pitch Deck
Case Statement
Case Statement
Case Statement
Case Statement
Crafting a campaign message that resonates
Strategic storytelling that aligns donor priorities with institutional goals
Furman University, a nationally recognized liberal arts institution, engaged Mackey Strategies ahead of launching the private phase of its campaign. With initial plans to develop a traditional suite of fundraising collaterals, our preliminary discovery work revealed the University's real need: a multi-phased, multi-year approach that facilitated tailored outreach with donors’ preferred giving interests in mind.
The resulting campaign identity, "Clearly Furman," and tailored collateral plans were embraced by the university president and board for their clarity and resonance. This alignment at the highest levels of leadership contributed to the campaign’s remarkable success, as the University met and ultimately surpassed its ambitious fundraising goals.
Strategic storytelling that aligns donor priorities with institutional goals
Furman University, a nationally recognized liberal arts institution, engaged Mackey Strategies ahead of launching the private phase of its campaign. With initial plans to develop a traditional suite of fundraising collaterals, our preliminary discovery work revealed the University's real need: a multi-phased, multi-year approach that facilitated tailored outreach with donors’ preferred giving interests in mind.
The resulting campaign identity, "Clearly Furman," and tailored collateral plans were embraced by the university president and board for their clarity and resonance. This alignment at the highest levels of leadership contributed to the campaign’s remarkable success, as the University met and ultimately surpassed its ambitious fundraising goals.
Strategic storytelling that aligns donor priorities with institutional goals
Furman University, a nationally recognized liberal arts institution, engaged Mackey Strategies ahead of launching the private phase of its campaign. With initial plans to develop a traditional suite of fundraising collaterals, our preliminary discovery work revealed the University's real need: a multi-phased, multi-year approach that facilitated tailored outreach with donors’ preferred giving interests in mind.
The resulting campaign identity, "Clearly Furman," and tailored collateral plans were embraced by the university president and board for their clarity and resonance. This alignment at the highest levels of leadership contributed to the campaign’s remarkable success, as the University met and ultimately surpassed its ambitious fundraising goals.
Strategic storytelling that aligns donor priorities with institutional goals
Furman University, a nationally recognized liberal arts institution, engaged Mackey Strategies ahead of launching the private phase of its campaign. With initial plans to develop a traditional suite of fundraising collaterals, our preliminary discovery work revealed the University's real need: a multi-phased, multi-year approach that facilitated tailored outreach with donors’ preferred giving interests in mind.
The resulting campaign identity, "Clearly Furman," and tailored collateral plans were embraced by the university president and board for their clarity and resonance. This alignment at the highest levels of leadership contributed to the campaign’s remarkable success, as the University met and ultimately surpassed its ambitious fundraising goals.
Highlights
Donor-centric discovery and cohesive campaign branding
Tailored donor outreach
Extensive discovery conversations with high-level donors and board members led us to develop a customizable pitch deck for the private phase of the campaign and train the advancement team in its use. This approach enabled Furman to engage donors in meaningful conversations while gathering valuable feedback to inform public-phase materials.
Cohesive campaign identity
When it was time to transition to the public phase, we devised the campaign name, "Clearly Furman," and its overarching narrative. Eschewing a traditional lengthy case statement, we produced a brief case statement accompanied by mini-cases tailored to each campaign priority. Partnering with Furman’s in-house design team, we guided the campaign’s visual identity, ensuring alignment across all print and digital collaterals.
Highlights
Donor-centric discovery and cohesive campaign branding
Tailored donor outreach
Extensive discovery conversations with high-level donors and board members led us to develop a customizable pitch deck for the private phase of the campaign and train the advancement team in its use. This approach enabled Furman to engage donors in meaningful conversations while gathering valuable feedback to inform public-phase materials.
Cohesive campaign identity
When it was time to transition to the public phase, we devised the campaign name, "Clearly Furman," and its overarching narrative. Eschewing a traditional lengthy case statement, we produced a brief case statement accompanied by mini-cases tailored to each campaign priority. Partnering with Furman’s in-house design team, we guided the campaign’s visual identity, ensuring alignment across all print and digital collaterals.
Highlights
Donor-centric discovery and cohesive campaign branding
Tailored donor outreach
Extensive discovery conversations with high-level donors and board members led us to develop a customizable pitch deck for the private phase of the campaign and train the advancement team in its use. This approach enabled Furman to engage donors in meaningful conversations while gathering valuable feedback to inform public-phase materials.
Cohesive campaign identity
From campus signage to digital campaigns, the new theme is now woven seamlessly into all communications. This cohesive approach amplifies Rose-Hulman’s brand identity, reinforcing their story across media relations, admissions outreach, print materials, and website content.
Highlights
Donor-centric discovery and cohesive campaign branding
Tailored donor outreach
Extensive discovery conversations with high-level donors and board members led us to develop a customizable pitch deck for the private phase of the campaign and train the advancement team in its use. This approach enabled Furman to engage donors in meaningful conversations while gathering valuable feedback to inform public-phase materials.
Cohesive campaign identity
When it was time to transition to the public phase, we devised the campaign name, "Clearly Furman," and its overarching narrative. Eschewing a traditional lengthy case statement, we produced a brief case statement accompanied by mini-cases tailored to each campaign priority. Partnering with Furman’s in-house design team, we guided the campaign’s visual identity, ensuring alignment across all print and digital collaterals.
Working with the in-house design team, we created a customizable pitch deck for the private phase of the campaign that empowered the advancement team with a tailored tool to engage donors in meaningful, interest-aligned conversations.
Informed by donors' reactions to the pitch deck messaging, we then wrote and oversaw the design of the "Clearly Furman" case statement, which included a message from the president and a concise, compelling narrative that captured the campaign's vision and priorities and appealed to donors at every level.
Working with the in-house design team, we created a customizable pitch deck for the private phase of the campaign that empowered the advancement team with a tailored tool to engage donors in meaningful, interest-aligned conversations.
Informed by donors' reactions to the pitch deck messaging, we then wrote and oversaw the design of the "Clearly Furman" case statement, which included a message from the president and a concise, compelling narrative that captured the campaign's vision and priorities and appealed to donors at every level.
Working with the in-house design team, we created a customizable pitch deck for the private phase of the campaign that empowered the advancement team with a tailored tool to engage donors in meaningful, interest-aligned conversations.
Informed by donors' reactions to the pitch deck messaging, we then wrote and oversaw the design of the "Clearly Furman" case statement, which included a message from the president and a concise, compelling narrative that captured the campaign's vision and priorities and appealed to donors at every level.
Working with the in-house design team, we created a customizable pitch deck for the private phase of the campaign that empowered the advancement team with a tailored tool to engage donors in meaningful, interest-aligned conversations.
Informed by donors' reactions to the pitch deck messaging, we then wrote and oversaw the design of the "Clearly Furman" case statement, which included a message from the president and a concise, compelling narrative that captured the campaign's vision and priorities and appealed to donors at every level.
Let's work together.
We tailor our services to produce the work that moves your mission forward.
Let's work together.
We tailor our services to produce the work that moves your mission forward.
Let's work together.
We tailor our services to produce the work that moves your mission forward.
Let's work together.
We tailor our services to produce the work that moves your mission forward.
