Case Studies
Developing practical, actionable strategies that inspire positive change.
Mission-driven results
With a client base that features some of America’s finest private and public colleges, universities, schools, foundations, and nonprofit institutions, our team of experienced executives helps changemakers transform institutions and relationships with every constituency.
We empower organizations with mission-driven messaging, fundraising expertise, and a deep understanding of communications and technology to tell compelling stories, engage stakeholders, and inspire lasting partnerships of meaningful impact.
Mission-driven results
With a client base that features some of America’s finest private and public colleges, universities, schools, foundations, and nonprofit institutions, our team of experienced executives helps changemakers transform institutions and relationships with every constituency.
We empower organizations with mission-driven messaging, fundraising expertise, and a deep understanding of communications and technology to tell compelling stories, engage stakeholders, and inspire lasting partnerships of meaningful impact.
Mission-driven results
With a client base that features some of America’s finest private and public colleges, universities, schools, foundations, and nonprofit institutions, our team of experienced executives helps changemakers transform institutions and relationships with every constituency.
We empower organizations with mission-driven messaging, fundraising expertise, and a deep understanding of communications and technology to tell compelling stories, engage stakeholders, and inspire lasting partnerships of meaningful impact.
Mission-driven results
With a client base that features some of America’s finest private and public colleges, universities, schools, foundations, and nonprofit institutions, our team of experienced executives helps changemakers transform institutions and relationships with every constituency.
We empower organizations with mission-driven messaging, fundraising expertise, and a deep understanding of communications and technology to tell compelling stories, engage stakeholders, and inspire lasting partnerships of meaningful impact.
Our work starts with listening and ends with impact.
Rose-Hulman Institute of Technology
Brand Assessment
Messaging Strategy
Institutional Theme
Bringing renewed focus, unity, and impact to Rose-Hulman’s messaging and outreach
Institutional Messaging & Rebranding
Rose-Hulman Institute of Technology
Brand Assessment
Messaging Strategy
Institutional Theme
Bringing renewed focus, unity, and impact to Rose-Hulman’s messaging and outreach
Institutional Messaging & Rebranding
Rose-Hulman Institute of Technology
Brand Assessment
Messaging Strategy
Institutional Theme
Bringing renewed focus, unity, and impact to Rose-Hulman’s messaging and outreach
Rose-Hulman Institute of Technology
Brand Assessment
Messaging Strategy
Institutional Theme
Bringing renewed focus, unity, and impact to Rose-Hulman’s messaging and outreach
Channeling clarity through mission and design
How we developed the campaign name, case statement, and more for "Clearly Furman: The Campaign for Furman University."
Channeling clarity through mission and design
How we developed the campaign name, case statement, and more for "Clearly Furman: The Campaign for Furman University."
Channeling clarity through mission and design
How we developed the campaign name, case statement, and more for "Clearly Furman: The Campaign for Furman University."
Channeling clarity through mission and design
How we developed the campaign name, case statement, and more for "Clearly Furman: The Campaign for Furman University."
Muhlenberg College
Brand Assessment
Messaging Development
Website Refresh
How we transformed admissions outreach and inspired campus-wide engagement
Institutional Messaging & Rebranding
Muhlenberg College
Brand Assessment
Messaging Development
Website Refresh
How we transformed admissions outreach and inspired campus-wide engagement
Institutional Messaging & Rebranding
Muhlenberg College
Brand Assessment
Messaging Development
Website Refresh
How we transformed admissions outreach and inspired campus-wide engagement
Muhlenberg College
Brand Assessment
Messaging Development
Website Refresh
How we transformed admissions outreach and inspired campus-wide engagement
”During Melanie Moran’s partnership with Muhlenberg College, she provided outstanding strategic leadership in communications and marketing. She led efforts to create a data-driven strategic messaging framework, oversaw an audit and significant refresh of the college website, and provided leadership and good counsel in presidential and crisis communications. Her work laid the foundation for a smooth transition for our new vice president for communications and marketing, who valued her insight and collaboration greatly.”
— Kathleen E. Harring, President, Muhlenberg College
”During Melanie Moran’s partnership with Muhlenberg College, she provided outstanding strategic leadership in communications and marketing. She led efforts to create a data-driven strategic messaging framework, oversaw an audit and significant refresh of the college website, and provided leadership and good counsel in presidential and crisis communications. Her work laid the foundation for a smooth transition for our new vice president for communications and marketing, who valued her insight and collaboration greatly.”
— Kathleen E. Harring, President, Muhlenberg College
”During Melanie Moran’s partnership with Muhlenberg College, she provided outstanding strategic leadership in communications and marketing. She led efforts to create a data-driven strategic messaging framework, oversaw an audit and significant refresh of the college website, and provided leadership and good counsel in presidential and crisis communications. Her work laid the foundation for a smooth transition for our new vice president for communications and marketing, who valued her insight and collaboration greatly.”
— Kathleen E. Harring, President, Muhlenberg College
”During Melanie Moran’s partnership with Muhlenberg College, she provided outstanding strategic leadership in communications and marketing. She led efforts to create a data-driven strategic messaging framework, oversaw an audit and significant refresh of the college website, and provided leadership and good counsel in presidential and crisis communications. Her work laid the foundation for a smooth transition for our new vice president for communications and marketing, who valued her insight and collaboration greatly.”
— Kathleen E. Harring, President, Muhlenberg College
Alfred P. Sloan Foundation
Brand Assessment
Messaging Strategy
Tagline Development
Bringing new energy, clarity, and coherence into the foundation’s institutional identity and stature
Institutional Messaging & Rebranding
Alfred P. Sloan Foundation
Brand Assessment
Messaging Strategy
Tagline Development
Bringing new energy, clarity, and coherence into the foundation’s institutional identity and stature
Institutional Messaging & Rebranding
Alfred P. Sloan Foundation
Brand Assessment
Messaging Strategy
Tagline Development
Bringing new energy, clarity, and coherence into the foundation’s institutional identity and stature
Alfred P. Sloan Foundation
Brand Assessment
Messaging Strategy
Tagline Development
Bringing new energy, clarity, and coherence into the foundation’s institutional identity and stature
“What was most impressive about Pete’s work with us was his commitment to the foundational work of understanding who we are and what we represent. As a result, the materials that emerged—a new tagline, logo, and other elements of our institutional identity—are a completely authentic reflection of our values and aspirations. Pete and his colleagues were true collaborators, always enthusiastic and at times indefatigable, working with equal parts care and tenacity to elicit from us a renewed vision for ourselves and then to help us share that vision with the world. We couldn’t have hoped for more.”
— Adam F. Falk, President, Alfred P. Sloan Foundation
“What was most impressive about Pete’s work with us was his commitment to the foundational work of understanding who we are and what we represent. As a result, the materials that emerged—a new tagline, logo, and other elements of our institutional identity—are a completely authentic reflection of our values and aspirations. Pete and his colleagues were true collaborators, always enthusiastic and at times indefatigable, working with equal parts care and tenacity to elicit from us a renewed vision for ourselves and then to help us share that vision with the world. We couldn’t have hoped for more.”
— Adam F. Falk, President, Alfred P. Sloan Foundation
“What was most impressive about Pete’s work with us was his commitment to the foundational work of understanding who we are and what we represent. As a result, the materials that emerged—a new tagline, logo, and other elements of our institutional identity—are a completely authentic reflection of our values and aspirations. Pete and his colleagues were true collaborators, always enthusiastic and at times indefatigable, working with equal parts care and tenacity to elicit from us a renewed vision for ourselves and then to help us share that vision with the world. We couldn’t have hoped for more.”
— Adam F. Falk, President, Alfred P. Sloan Foundation
“What was most impressive about Pete’s work with us was his commitment to the foundational work of understanding who we are and what we represent. As a result, the materials that emerged—a new tagline, logo, and other elements of our institutional identity—are a completely authentic reflection of our values and aspirations. Pete and his colleagues were true collaborators, always enthusiastic and at times indefatigable, working with equal parts care and tenacity to elicit from us a renewed vision for ourselves and then to help us share that vision with the world. We couldn’t have hoped for more.”
— Adam F. Falk, President, Alfred P. Sloan Foundation
Let's work together.
We tailor our services to produce the work that moves your mission forward.
Let's work together.
We tailor our services to produce the work that moves your mission forward.
Let's work together.
We tailor our services to produce the work that moves your mission forward.
Let's work together.
We tailor our services to produce the work that moves your mission forward.
Our clients
Creating impact together.
We work in partnership with vital and respected educational and nonprofit institutions across the private and public sectors.
Our clients
Creating impact together.
We work in partnership with vital and respected educational and nonprofit institutions across the private and public sectors.
Our clients
Creating impact together.
We work in partnership with vital and respected educational and nonprofit institutions across the private and public sectors.
Our clients
Creating impact together.
We work in partnership with vital and respected educational and nonprofit institutions across the private and public sectors.
our team
Experts dedicated to your success.
We dedicate our deep expertise, and our passion for the transformative power of education, to advancing your institution and its service to your communities.
our team
Experts dedicated to your success.
We dedicate our deep expertise, and our passion for the transformative power of education, to advancing your institution and its service to your communities.
our team
Experts dedicated to your success.
We dedicate our deep expertise, and our passion for the transformative power of education, to advancing your institution and its service to your communities.
our team
Experts dedicated to your success.
We dedicate our deep expertise, and our passion for the transformative power of education, to advancing your institution and its service to your communities.
