Colleges, universities, foundations, schools, and other nonprofits represent powerful ideas shaping the world. Our specialty is helping leaders and institutions evaluate, define, and sharpen their ideas into an authentic and distinct voice—into strategies, messages, digital media, media relations, executive writing, and marketing publications that reach and inspire audiences. We advise, support, and train leaders and institutions so their perspectives break through.
As your partner, we’ll ask you lots of questions.
Why does your mission matter? Why should your audience care? Who is your audience? What have you done lately that your audience loves? Or not? What opportunities do you think you might be missing? What is the best path to connect what you're doing to what you want to achieve? What words, stories, style, and media will serve your cause well?
We will tailor our services to produce the work that moves your mission forward.
Nothing great happens without great ideas.
But leaders and institutions with a sense of purpose turn them into results. Working together, we will hone your ideas to a defining edge and bring your best ideas into reality.
The Alfred P. Sloan Foundation
American Association of State Colleges and Universities
American Talent Initiative
College Advising Corps
The Eaglebrook School
Franklin & Marshall College
Georgian Court University
The Hun School of Princeton
Indiana State University
Innovation Advisory Partners
Maryland Institute College of Art
Science Foundation Arizona
St. Lawrence University
Storbeck/Pimentel & Associates
Texas Tech University System
The U.S.-Mexico Foundation for Science
The University of South Carolina
Services for these clients have included:
Complete re-branding (e.g., strategy, narrative, tagline, website, design, publications)
Institutional communications strategies
Campaign communications strategies
Crisis communications strategies
Strategies for announcing new presidents
Media relations strategies
Staffing and organizational audits
Training in storytelling for fundraising teams
Thought-leadership pieces (published in places like USA Today and The Chronicle of Higher Education)
Producing new websites and marketing literature