Muhlenberg College
Building the message on values.
Building the message on values.
Building the message on values.
Interim Communications Leadership
Interim Communications Leadership
Interim Communications Leadership
Steady leadership in a time of change.
As Muhlenberg prepared to celebrate its 175th anniversary, it sought an experienced interim leader who could bolster its communications function to meet rising enrollment challenges.
As Interim Vice President for Communications & Marketing, Melanie Moran led Muhlenberg through a critical transition, shaping a new messaging framework focused on enrollment outcomes. She also enhanced presidential and crisis communications, including so that the College could meet future crises with confidence and reduce reputational risk for enrollment or any other priority.
WHAT WE DID
Led the Communications Team
Advised Leadership on Key Communications Decisions and Practices
Developed a Comprehensive College Messaging Framework
Led Campus-Wide Stakeholder Engagement Workshops
Oversaw the Audit, Refresh, and Launch of a New College Website
Provided Experience Counsel on Crisis Communications Strategy and Practices
A clearer message, a stronger story.
Grounded in market research and shaped by extensive collaboration, the new messaging framework distilled the Muhlenberg difference into four authentic themes that resonated with prospective students and reinforced community pride.
That clarity carried through to a redesigned website, with new messaging, photography, and interactive storytelling to guide prospective students on a deliberate journey of discovery. The refreshed site elevated Muhlenberg’s digital presence, strengthened its market position, and laid the foundation for continued enrollment success.
IMPACT HIGHLIGHTS
Led website refresh
Engaged 100+ campus stakeholders
Provided interim leadership and strategic counsel
Positioned Muhlenberg for long-term enrollment success
“During Melanie Moran’s partnership with Muhlenberg College, she provided outstanding strategic leadership in communications and marketing.
She led efforts to create a data-driven strategic messaging framework, oversaw an audit and significant refresh of the college website, and provided leadership and good counsel in presidential and crisis communications.
Her work laid the foundation for a smooth transition for our new vice president for communications and marketing, who valued her insight and collaboration greatly.”
— Kathleen E. Harring, President, Muhlenberg College
“During Melanie Moran’s partnership with Muhlenberg College, she provided outstanding strategic leadership in communications and marketing.
She led efforts to create a data-driven strategic messaging framework, oversaw an audit and significant refresh of the college website, and provided leadership and good counsel in presidential and crisis communications.
Her work laid the foundation for a smooth transition for our new vice president for communications and marketing, who valued her insight and collaboration greatly.”
— Kathleen E. Harring, President, Muhlenberg College
“During Melanie Moran’s partnership with Muhlenberg College, she provided outstanding strategic leadership in communications and marketing.
She led efforts to create a data-driven strategic messaging framework, oversaw an audit and significant refresh of the college website, and provided leadership and good counsel in presidential and crisis communications.
Her work laid the foundation for a smooth transition for our new vice president for communications and marketing, who valued her insight and collaboration greatly.”
— Kathleen E. Harring, President, Muhlenberg College
Steady leadership in a time of change.
As Muhlenberg prepared to celebrate its 175th anniversary, it sought an experienced interim leader who could bolster its communications function to meet rising enrollment challenges.
As Interim Vice President for Communications & Marketing, Melanie Moran led Muhlenberg through a critical transition, shaping a new messaging framework focused on enrollment outcomes. She also enhanced presidential and crisis communications, including so that the College could meet future crises with confidence and reduce reputational risk for enrollment or any other priority.
WHAT WE DID
Led the Communications Team
Advised Leadership on Key Communications Decisions and Practices
Developed a Comprehensive College Messaging Framework
Led Campus-Wide Stakeholder Engagement Workshops
Oversaw the Audit, Refresh, and Launch of a New College Website
Provided Experience Counsel on Crisis Communications Strategy and Practices
“During Melanie Moran’s partnership with Muhlenberg College, she provided outstanding strategic leadership in communications and marketing.
She led efforts to create a data-driven strategic messaging framework, oversaw an audit and significant refresh of the college website, and provided leadership and good counsel in presidential and crisis communications.
Her work laid the foundation for a smooth transition for our new vice president for communications and marketing, who valued her insight and collaboration greatly.”
— Kathleen E. Harring, President, Muhlenberg College
“During Melanie Moran’s partnership with Muhlenberg College, she provided outstanding strategic leadership in communications and marketing.
She led efforts to create a data-driven strategic messaging framework, oversaw an audit and significant refresh of the college website, and provided leadership and good counsel in presidential and crisis communications.
Her work laid the foundation for a smooth transition for our new vice president for communications and marketing, who valued her insight and collaboration greatly.”
— Kathleen E. Harring, President, Muhlenberg College
A clearer message, a stronger story.
Grounded in market research and shaped by extensive collaboration, the new messaging framework distilled the Muhlenberg difference into four authentic themes that resonated with prospective students and reinforced community pride.
That clarity carried through to a redesigned website, with new messaging, photography, and interactive storytelling to guide prospective students on a deliberate journey of discovery. The refreshed site elevated Muhlenberg’s digital presence, strengthened its market position, and laid the foundation for continued enrollment success.
IMPACT HIGHLIGHTS
Led website refresh
Engaged 100+ campus stakeholders
Provided interim leadership and strategic counsel
Positioned Muhlenberg for long-term enrollment success
Contact Us
We tailor our services to produce the work that moves your mission forward.
Contact Us
We tailor our services to produce the work that moves your mission forward.
Contact Us
We tailor our services to produce the work that moves your mission forward.
Contact Us
We tailor our services to produce the work that moves your mission forward.
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© 2025 Mackey Strategies. All Rights Reserved.
Our site uses cookies and similar tools that may connect your activity with your email to deliver relevant communications. To opt out, visit: https://app.retention.com/optout.
© 2025 Mackey Strategies. All Rights Reserved.
Our site uses cookies and similar tools that may connect your activity with your email to deliver relevant communications. To opt out, visit: https://app.retention.com/optout.
© 2025 Mackey Strategies. All Rights Reserved.
Our site uses cookies and similar tools that may connect your activity with your email to deliver relevant communications. To opt out, visit: https://app.retention.com/optout.