Case Studies
Developing practical, actionable strategies that inspire positive change.
Proven Impact, Real Results
Our Work
"Mackey Strategies has elevated the way we communicate our story, helping our messaging truly reflect our values and resonate with our audiences. Their strategic insights have been instrumental in shaping how we define and share our identity. ‘Together, We…’ isn’t just a slogan—it’s a powerful expression of who we are and what sets us apart. We appreciate their expertise, vision, and partnership."
— Santhana Naidu, Vice President for Marketing & Communications, Rose-Hulman Institute of Technology
"Mackey Strategies has elevated the way we communicate our story, helping our messaging truly reflect our values and resonate with our audiences. Their strategic insights have been instrumental in shaping how we define and share our identity. ‘Together, We…’ isn’t just a slogan—it’s a powerful expression of who we are and what sets us apart. We appreciate their expertise, vision, and partnership."
— Santhana Naidu, Vice President for Marketing & Communications, Rose-Hulman Institute of Technology
"Mackey Strategies has elevated the way we communicate our story, helping our messaging truly reflect our values and resonate with our audiences. Their strategic insights have been instrumental in shaping how we define and share our identity. ‘Together, We…’ isn’t just a slogan—it’s a powerful expression of who we are and what sets us apart. We appreciate their expertise, vision, and partnership."
— Santhana Naidu, Vice President for Marketing & Communications, Rose-Hulman Institute of Technology
"Mackey Strategies has elevated the way we communicate our story, helping our messaging truly reflect our values and resonate with our audiences. Their strategic insights have been instrumental in shaping how we define and share our identity. ‘Together, We…’ isn’t just a slogan—it’s a powerful expression of who we are and what sets us apart. We appreciate their expertise, vision, and partnership."
— Santhana Naidu, Vice President for Marketing & Communications, Rose-Hulman Institute of Technology
"What was most impressive about Mackey Strategies' work with us was their commitment to the foundational work of understanding who we are and what we represent. As a result, the materials that emerged—a new tagline, logo, and other elements of our institutional identity—are a completely authentic reflection of our values and aspirations. We couldn’t have hoped for more."
— Kathleen E. Harring, President, Muhlenberg College
"What was most impressive about Mackey Strategies' work with us was their commitment to the foundational work of understanding who we are and what we represent. As a result, the materials that emerged—a new tagline, logo, and other elements of our institutional identity—are a completely authentic reflection of our values and aspirations. We couldn’t have hoped for more."
— Kathleen E. Harring, President, Muhlenberg College
"What was most impressive about Mackey Strategies' work with us was their commitment to the foundational work of understanding who we are and what we represent. As a result, the materials that emerged—a new tagline, logo, and other elements of our institutional identity—are a completely authentic reflection of our values and aspirations. We couldn’t have hoped for more."
— Kathleen E. Harring, President, Muhlenberg College
"What was most impressive about Mackey Strategies' work with us was their commitment to the foundational work of understanding who we are and what we represent. As a result, the materials that emerged—a new tagline, logo, and other elements of our institutional identity—are a completely authentic reflection of our values and aspirations. We couldn’t have hoped for more."
— Adam F. Falk, President, Alfred P. Sloan Foundation
“F&M will be forever indebted to Mackey Strategies. Everything they did—from creating the incredible ‘Now to Next’ theme to delivering a beautifully written case statement—exceeded our expectations. Their patience, persistence, creativity, and caring helped contribute to an amazing campaign launch.”
— Susan Washburn, Chair of the F&M Board of Trustees
“F&M will be forever indebted to Mackey Strategies. Everything they did—from creating the incredible ‘Now to Next’ theme to delivering a beautifully written case statement—exceeded our expectations. Their patience, persistence, creativity, and caring helped contribute to an amazing campaign launch.”
— Susan Washburn, Chair of the F&M Board of Trustees
“F&M will be forever indebted to Mackey Strategies. Everything they did—from creating the incredible ‘Now to Next’ theme to delivering a beautifully written case statement—exceeded our expectations. Their patience, persistence, creativity, and caring helped contribute to an amazing campaign launch.”
— Susan Washburn, Chair of the F&M Board of Trustees
“F&M will be forever indebted to Mackey Strategies. Everything they did—from creating the incredible ‘Now to Next’ theme to delivering a beautifully written case statement—exceeded our expectations. Their patience, persistence, creativity, and caring helped contribute to an amazing campaign launch.”
— Susan Washburn, Chair of the F&M Board of Trustees
More Examples of Our Impact
Strategic Fundraising
An elite private college engaged us to overhaul its Athletics Giving Week campaign. We developed a new strategy and messaging framework, then wrote all donor outreach including emails, text messages, and social media content. The results:
$220,000 raised, up from $47,000 the previous year (a 470% increase)
650 donors engaged, nearly doubling the prior year’s participation
Building on this success, the college engaged us again to support its annual fund efforts—resulting in $1 million raised in a single week during the height of the pandemic.
Institutional Strategy and Messaging
A public research university sought our help to create distinctive, audience-centered communications strategies for each of its 18 colleges and schools. Our team led the development of strategic frameworks aligned with a university-wide rebrand, ensuring every unit’s voice was distinct yet unified. We then trained the internal teams to own and implement the strategies moving forward.
The result: integrated communications across a complex institution, increased capacity for decentralized marketing teams, and an approach that continues to inform campus-wide strategy today.
Operational Assessments
We have helped institutions of all sizes identify strategic strengths and gaps, and provided actionable recommendations to address them:
For a top-tier university’s advancement communications office, we provided more than 25 recommendations across mission, staffing, project flow, and collaboration with major institutional offices and schools, positioning the team for its next multi-billion-dollar campaign.
For multiple nationally ranked liberal arts colleges, we have evaluated staffing, outputs, and data; interviewed key campus partners; and delivered strategic recommendations to better align communications with enrollment, advancement, and presidential priorities.
Leadership Transition Support
We’ve supported multiple colleges and universities—from nationally-ranked liberal arts institutions to major R1 research universities—through presidential announcements that demanded discretion, urgency, and strategic coordination. Working closely with presidents, boards, and senior leadership to shape and manage every aspect of these rollouts, we provided:
Strategic counsel and rollout planning
Writing and editing of all outreach materials
Direction and production of announcement videos
Web, media, and social media strategies
More Examples of Our Impact
Strategic Fundraising
An elite private college engaged us to overhaul its Athletics Giving Week campaign. We developed a new strategy and messaging framework, then wrote all donor outreach including emails, text messages, and social media content. The results:
$220,000 raised, up from $47,000 the previous year (a 470% increase)
650 donors engaged, nearly doubling the prior year’s participation
Building on this success, the college engaged us again to support its annual fund efforts—resulting in $1 million raised in a single week during the height of the pandemic.
Institutional Strategy and Messaging
A public research university sought our help to create distinctive, audience-centered communications strategies for each of its 18 colleges and schools. Our team led the development of strategic frameworks aligned with a university-wide rebrand, ensuring every unit’s voice was distinct yet unified. We then trained the internal teams to own and implement the strategies moving forward.
The result: integrated communications across a complex institution, increased capacity for decentralized marketing teams, and an approach that continues to inform campus-wide strategy today.
Operational Assessments
We have helped institutions of all sizes identify strategic strengths and gaps, and provided actionable recommendations to address them:
For a top-tier university’s advancement communications office, we provided more than 25 recommendations across mission, staffing, project flow, and collaboration with major institutional offices and schools, positioning the team for its next multi-billion-dollar campaign.
For multiple nationally ranked liberal arts colleges, we have evaluated staffing, outputs, and data; interviewed key campus partners; and delivered strategic recommendations to better align communications with enrollment, advancement, and presidential priorities.
Leadership Transition Support
We’ve supported multiple colleges and universities—from nationally-ranked liberal arts institutions to major R1 research universities—through presidential announcements that demanded discretion, urgency, and strategic coordination. Working closely with presidents, boards, and senior leadership to shape and manage every aspect of these rollouts, we provided:
Strategic counsel and rollout planning
Writing and editing of all outreach materials
Direction and production of announcement videos
Web, media, and social media strategies
More Examples of Our Impact
Strategic Fundraising
An elite private college engaged us to overhaul its Athletics Giving Week campaign. We developed a new strategy and messaging framework, then wrote all donor outreach including emails, text messages, and social media content. The results:
$220,000 raised, up from $47,000 the previous year (a 470% increase)
650 donors engaged, nearly doubling the prior year’s participation
Building on this success, the college engaged us again to support its annual fund efforts—resulting in $1 million raised in a single week during the height of the pandemic.
Institutional Strategy and Messaging
A public research university sought our help to create distinctive, audience-centered communications strategies for each of its 18 colleges and schools. Our team led the development of strategic frameworks aligned with a university-wide rebrand, ensuring every unit’s voice was distinct yet unified. We then trained the internal teams to own and implement the strategies moving forward.
The result: integrated communications across a complex institution, increased capacity for decentralized marketing teams, and an approach that continues to inform campus-wide strategy today.
Operational Assessments
We have helped institutions of all sizes identify strategic strengths and gaps, and provided actionable recommendations to address them:
For a top-tier university’s advancement communications office, we provided more than 25 recommendations across mission, staffing, project flow, and collaboration with major institutional offices and schools, positioning the team for its next multi-billion-dollar campaign.
For multiple nationally ranked liberal arts colleges, we have evaluated staffing, outputs, and data; interviewed key campus partners; and delivered strategic recommendations to better align communications with enrollment, advancement, and presidential priorities.
Leadership Transition Support
We’ve supported multiple colleges and universities—from nationally-ranked liberal arts institutions to major R1 research universities—through presidential announcements that demanded discretion, urgency, and strategic coordination. Working closely with presidents, boards, and senior leadership to shape and manage every aspect of these rollouts, we provided:
Strategic counsel and rollout planning
Writing and editing of all outreach materials
Direction and production of announcement videos
Web, media, and social media strategies
More Examples of Our Impact
Strategic Fundraising
An elite private college engaged us to overhaul its Athletics Giving Week campaign. We developed a new strategy and messaging framework, then wrote all donor outreach including emails, text messages, and social media content. The results:
$220,000 raised, up from $47,000 the previous year (a 470% increase)
650 donors engaged, nearly doubling the prior year’s participation
Building on this success, the college engaged us again to support its annual fund efforts—resulting in $1 million raised in a single week during the height of the pandemic.
Institutional Strategy and Messaging
A public research university sought our help to create distinctive, audience-centered communications strategies for each of its 18 colleges and schools. Our team led the development of strategic frameworks aligned with a university-wide rebrand, ensuring every unit’s voice was distinct yet unified. We then trained the internal teams to own and implement the strategies moving forward.
The result: integrated communications across a complex institution, increased capacity for decentralized marketing teams, and an approach that continues to inform campus-wide strategy today.
Operational Assessments
We have helped institutions of all sizes identify strategic strengths and gaps, and provided actionable recommendations to address them:
For a top-tier university’s advancement communications office, we provided more than 25 recommendations across mission, staffing, project flow, and collaboration with major institutional offices and schools, positioning the team for its next multi-billion-dollar campaign.
For multiple nationally ranked liberal arts colleges, we have evaluated staffing, outputs, and data; interviewed key campus partners; and delivered strategic recommendations to better align communications with enrollment, advancement, and presidential priorities.
Leadership Transition Support
We’ve supported multiple colleges and universities—from nationally-ranked liberal arts institutions to major R1 research universities—through presidential announcements that demanded discretion, urgency, and strategic coordination. Working closely with presidents, boards, and senior leadership to shape and manage every aspect of these rollouts, we provided:
Strategic counsel and rollout planning
Writing and editing of all outreach materials
Direction and production of announcement videos
Web, media, and social media strategies
Contact Us
We tailor our services to produce the work that moves your mission forward.
Contact Us
We tailor our services to produce the work that moves your mission forward.
Contact Us
We tailor our services to produce the work that moves your mission forward.
Contact Us
We tailor our services to produce the work that moves your mission forward.