Furman University
Crafting a campaign message that resonates.
Crafting a campaign message that resonates.
Crafting a campaign message that resonates.
Campaign Brand
Campaign Brand
Campaign Brand
Campaign Theme
Campaign Theme
Campaign Theme
Case Statement
Case Statement
Case Statement
Furman University—a nationally recognized liberal arts institution in Greenville, South Carolina—engaged Mackey Strategies ahead of launching the private phase of its campaign with initial plans to develop a traditional suite of fundraising collaterals.
Our discovery research and conversations with high-level donors revealed the University's real need: a multi-phased, multi-year approach that facilitated tailored outreach with donors’ preferred giving interests in mind.
For the campaign's private phase, we created a customizable pitch deck and trained the advancement team in applying it in donor conversations. The feedback gleaned from donors during those discussions intentionally informed the public phase collaterals, which included our development of the campaign name and overarching narrative, a brief case statement, and mini-cases for each campaign priority. Throughout this engagement, we also guided Furman’s in-house design team in creating the campaign’s visual identity and full suite of collaterals.
The resulting campaign identity, "Clearly Furman," and tailored collateral plans were embraced by the president and board for their clarity and resonance. This alignment at the highest levels of leadership contributed to the campaign’s remarkable success, as the University met and ultimately surpassed its ambitious fundraising goals.
Furman University—a nationally recognized liberal arts institution in Greenville, South Carolina—engaged Mackey Strategies ahead of launching the private phase of its campaign with initial plans to develop a traditional suite of fundraising collaterals.
Our discovery research and conversations with high-level donors revealed the University's real need: a multi-phased, multi-year approach that facilitated tailored outreach with donors’ preferred giving interests in mind.
For the campaign's private phase, we created a customizable pitch deck and trained the advancement team in applying it in donor conversations. The feedback gleaned from donors during those discussions intentionally informed the public phase collaterals, which included our development of the campaign name and overarching narrative, a brief case statement, and mini-cases for each campaign priority. Throughout this engagement, we also guided Furman’s in-house design team in creating the campaign’s visual identity and full suite of collaterals.
The resulting campaign identity, "Clearly Furman," and tailored collateral plans were embraced by the president and board for their clarity and resonance. This alignment at the highest levels of leadership contributed to the campaign’s remarkable success, as the University met and ultimately surpassed its ambitious fundraising goals.
Leadership Phase Pitch Deck
Working with the in-house design team, we created a customizable pitch deck for the private phase of the campaign that empowered the advancement team with a tailored tool to engage donors in meaningful, interest-aligned conversations.
Select slides:
Campaign Name & Case Statement
Informed by donors' reactions to the pitch deck messaging, we then wrote and oversaw the design of the "Clearly Furman" case statement, which included a message from the president and a concise, compelling narrative that captured the campaign's vision and priorities.
Select pages:
The Notary Hotel in downtown Philadelphia
Entrance
Lobby
Meeting space
Break space
King Guest Room (reserved for each guest)
Sabroso + Sorbo, onsite restaurant
Leadership Phase Pitch Deck
Working with the in-house design team, we created a customizable pitch deck for the private phase of the campaign that empowered the advancement team with a tailored tool to engage donors in meaningful, interest-aligned conversations.
Select slides:
The Notary Hotel in downtown Philadelphia
Nearby attraction - Philadelphia Museum of Art
Nearby Attractionn - Ben Franklin Bridge
The Notary Hotel in downtown Philadelphia
A Historic Setting in the Heart of Philadelphia
The Notary Hotel offers the perfect blend of comfort, convenience, and character. Located in downtown Philadelphia—just 20 minutes from the airport with a free hotel shuttle—it features spacious, modern rooms set within a beautifully restored historic building. With stunning architectural details and walkable access to the city’s best dining and culture, it’s an inspiring backdrop for meaningful conversation and connection.
The Notary Hotel in downtown Philadelphia
Entrance
Lobby
Meeting space
Break space
King Guest Room (reserved for each guest)
Sabroso + Sorbo, onsite restaurant
Nearby attraction - Philadelphia Museum of Art
Nearby Attractionn - Ben Franklin Bridge
Campaign Name & Case Statement
Informed by donors' reactions to the pitch deck messaging, we then wrote and oversaw the design of the "Clearly Furman" case statement, which included a message from the president and a concise, compelling narrative that captured the campaign's vision and priorities.
Select pages:
Register to confirm your participation and reserve your room at The Notary:
Leadership Phase Pitch Deck
Working with the in-house design team, we created a customizable pitch deck for the private phase of the campaign that empowered the advancement team with a tailored tool to engage donors in meaningful, interest-aligned conversations.
Select slides:
Campaign Name & Case Statement
Informed by donors' reactions to the pitch deck messaging, we then wrote and oversaw the design of the "Clearly Furman" case statement, which included a message from the president and a concise, compelling narrative that captured the campaign's vision and priorities.
Select pages:
Contact Us
We tailor our services to produce the work that moves your mission forward.
Contact Us
We tailor our services to produce the work that moves your mission forward.
Contact Us
We tailor our services to produce the work that moves your mission forward.
Contact Us
We tailor our services to produce the work that moves your mission forward.