Strategy Counts

Perspectives from our team on navigating challenges, seizing opportunities, and driving meaningful impact—tailored for higher education and nonprofit leaders.

Latest Articles

AI with human touch
Personalized Student Engagement at Scale: The Future of AI-Driven Communication in Higher Ed
Jeff Dillon

Jeff Dillon

Senior Counsel, Technology Solutions

AI with human touch
Personalized Student Engagement at Scale: The Future of AI-Driven Communication in Higher Ed
Jeff Dillon

Jeff Dillon

Senior Counsel, Technology Solutions

AI with human touch
Personalized Student Engagement at Scale: The Future of AI-Driven Communication in Higher Ed
Jeff Dillon

Jeff Dillon

Senior Counsel, Technology Solutions

AI with human touch
Personalized Student Engagement at Scale: The Future of AI-Driven Communication in Higher Ed
Jeff Dillon

Jeff Dillon

Senior Counsel, Technology Solutions

Leading Through Uncertainty: Strategies for Successful Leadership
Elise Partin

Elise Partin

Senior Counsel, Executive Coaching

Leading Through Uncertainty: Strategies for Successful Leadership
Elise Partin

Elise Partin

Senior Counsel, Executive Coaching

Leading Through Uncertainty: Strategies for Successful Leadership
Elise Partin

Elise Partin

Senior Counsel, Executive Coaching

Leading Through Uncertainty: Strategies for Successful Leadership
Elise Partin

Elise Partin

Senior Counsel, Executive Coaching

Overcoming the Enrollment Cliff: 3 Digital Strategies That Work
Jeff Dillon

Jeff Dillon

Senior Counsel, Technology Solutions

Overcoming the Enrollment Cliff: 3 Digital Strategies That Work
Jeff Dillon

Jeff Dillon

Senior Counsel, Technology Solutions

Overcoming the Enrollment Cliff: 3 Digital Strategies That Work
Jeff Dillon

Jeff Dillon

Senior Counsel, Technology Solutions

Overcoming the Enrollment Cliff: 3 Digital Strategies That Work
Jeff Dillon

Jeff Dillon

Senior Counsel, Technology Solutions

Put Crisis Readiness to Use Now: Key Steps for Higher Ed Leaders
Pete Mackey

Pete Mackey, Ph.D.

President & Executive Strategist

Put Crisis Readiness to Use Now: Key Steps for Higher Ed Leaders
Pete Mackey

Pete Mackey, Ph.D.

President & Executive Strategist

Put Crisis Readiness to Use Now: Key Steps for Higher Ed Leaders
Pete Mackey

Pete Mackey, Ph.D.

President & Executive Strategist

Put Crisis Readiness to Use Now: Key Steps for Higher Ed Leaders
Pete Mackey

Pete Mackey, Ph.D.

President & Executive Strategist

Mackey Strategies Logo Mark
Evolving with Purpose: The Meaning Behind Our New Brand
Pete Mackey

Pete Mackey, Ph.D.

President & Executive Strategist

Mackey Strategies Logo Mark
Evolving with Purpose: The Meaning Behind Our New Brand
Pete Mackey

Pete Mackey, Ph.D.

President & Executive Strategist

Mackey Strategies Logo Mark
Evolving with Purpose: The Meaning Behind Our New Brand
Pete Mackey

Pete Mackey, Ph.D.

President & Executive Strategist

Mackey Strategies Logo Mark
Evolving with Purpose: The Meaning Behind Our New Brand
Pete Mackey

Pete Mackey, Ph.D.

President & Executive Strategist

Beautiful outdoor campus, sunny
Campaign 101: 7 Key Ingredients of a Successful Fundraising Campaign
Kim Verstandig

Kim Verstandig

Vice President for Fundraising & Senior Strategist

Beautiful outdoor campus, sunny
Campaign 101: 7 Key Ingredients of a Successful Fundraising Campaign
Kim Verstandig

Kim Verstandig

Vice President for Fundraising & Senior Strategist

Beautiful outdoor campus, sunny
Campaign 101: 7 Key Ingredients of a Successful Fundraising Campaign
Kim Verstandig

Kim Verstandig

Vice President for Fundraising & Senior Strategist

Beautiful outdoor campus, sunny
Campaign 101: 7 Key Ingredients of a Successful Fundraising Campaign
Kim Verstandig

Kim Verstandig

Vice President for Fundraising & Senior Strategist

A manilla folder with the words "Crisis Management Plan" and the number 1 handwritten and underlined on it in underlined
Are You Ready for Campus Crises in 2025?
Pete Mackey

Pete Mackey, Ph.D.

President & Executive Strategist

A manilla folder with the words "Crisis Management Plan" and the number 1 handwritten and underlined on it in underlined
Are You Ready for Campus Crises in 2025?
Pete Mackey

Pete Mackey, Ph.D.

President & Executive Strategist

A manilla folder with the words "Crisis Management Plan" and the number 1 handwritten and underlined on it in underlined
Are You Ready for Campus Crises in 2025?
Pete Mackey

Pete Mackey, Ph.D.

President & Executive Strategist

A manilla folder with the words "Crisis Management Plan" and the number 1 handwritten and underlined on it in underlined
Are You Ready for Campus Crises in 2025?
Pete Mackey

Pete Mackey, Ph.D.

President & Executive Strategist

A grand unversity building with ivy-covered walls and students working
Campaign 101: Why Campaigns Matter
Kim Verstandig

Kim Verstandig

Vice President for Fundraising & Senior Strategist

A grand unversity building with ivy-covered walls and students working
Campaign 101: Why Campaigns Matter
Kim Verstandig

Kim Verstandig

Vice President for Fundraising & Senior Strategist

A grand unversity building with ivy-covered walls and students working
Campaign 101: Why Campaigns Matter
Kim Verstandig

Kim Verstandig

Vice President for Fundraising & Senior Strategist

A grand unversity building with ivy-covered walls and students working
Campaign 101: Why Campaigns Matter
Kim Verstandig

Kim Verstandig

Vice President for Fundraising & Senior Strategist

A podium with two microphones, hinting at an upcoming speech or presentation
7 Secrets of an Effective Commencement Speech
Melanie Moran

Melanie Moran

Vice President & Senior Strategist

A podium with two microphones, hinting at an upcoming speech or presentation
7 Secrets of an Effective Commencement Speech
Melanie Moran

Melanie Moran

Vice President & Senior Strategist

A podium with two microphones, hinting at an upcoming speech or presentation
7 Secrets of an Effective Commencement Speech
Melanie Moran

Melanie Moran

Vice President & Senior Strategist

A podium with two microphones, hinting at an upcoming speech or presentation
7 Secrets of an Effective Commencement Speech
Melanie Moran

Melanie Moran

Vice President & Senior Strategist

5 Ways to Structure an Interim CCO for Success
Melanie Moran

Melanie Moran

Vice President & Senior Strategist

5 Ways to Structure an Interim CCO for Success
Melanie Moran

Melanie Moran

Vice President & Senior Strategist

5 Ways to Structure an Interim CCO for Success
Melanie Moran

Melanie Moran

Vice President & Senior Strategist

5 Ways to Structure an Interim CCO for Success
Melanie Moran

Melanie Moran

Vice President & Senior Strategist

CCO Meeting overlooking campus
7 Reasons to Hire an Interim CCO
Melanie Moran

Melanie Moran

Vice President & Senior Strategist

CCO Meeting overlooking campus
7 Reasons to Hire an Interim CCO
Melanie Moran

Melanie Moran

Vice President & Senior Strategist

CCO Meeting overlooking campus
7 Reasons to Hire an Interim CCO
Melanie Moran

Melanie Moran

Vice President & Senior Strategist

CCO Meeting overlooking campus
7 Reasons to Hire an Interim CCO
Melanie Moran

Melanie Moran

Vice President & Senior Strategist

When Should University Presidents Speak Out?
Pete Mackey

Pete Mackey, Ph.D.

President & Executive Strategist

When Should University Presidents Speak Out?
Pete Mackey

Pete Mackey, Ph.D.

President & Executive Strategist

When Should University Presidents Speak Out?
Pete Mackey

Pete Mackey, Ph.D.

President & Executive Strategist

When Should University Presidents Speak Out?
Pete Mackey

Pete Mackey, Ph.D.

President & Executive Strategist