Alfred P. Sloan Foundation
Reenergizing a legacy brand with clarity and purpose.
Reenergizing a legacy brand with clarity and purpose.
Reenergizing a legacy brand with clarity and purpose.
Institutional Rebrand
Institutional Rebrand
Institutional Rebrand
messaging strategy
messaging strategy
messaging strategy
Tagline Development
Tagline Development
Tagline Development
One of the nation’s foremost nonprofit institutions, the Alfred P. Sloan Foundation has funded an outstanding array of scholars and programs across its 85-year history. In looking toward the future, the Foundation sought a creative partner to build a vibrant new institutional identity and advance its stature. After a nationwide RFP process, the Foundation selected Mackey Strategies to bring new energy, clarity, and coherence to the Foundation’s message.
Based on extensive analysis of the Foundation’s work and related in-depth interviews, we developed a comprehensive new messaging approach and tagline that encapsulate the goals, values, and reach of a foundation renowned for its commitment to excellence. The new tagline, "Driven by the Promise of Great Ideas,” and the related messaging platform affirm the Foundation’s high standards for selecting grantees and introduce a previously overlooked but essential element of the Foundation’s work: the qualities of discovery and positive change that define the staff’s mission and that of the researchers they fund.
We scripted an animated video bumper to introduce the Foundation's new brand identity.
We scripted an animated video bumper to introduce the Foundation's new brand identity.
We scripted an animated video bumper to introduce the Foundation's new brand identity.
“What was most impressive about Mackey Strategies’ work with us was their commitment to the foundational work of understanding who we are and what we represent. As a result, the materials that emerged—a new tagline, logo, and other elements of our institutional identity—are a completely authentic reflection of our values and aspirations. They were true collaborators, always enthusiastic and at times indefatigable, working with equal parts care and tenacity to elicit from us a renewed vision for ourselves. We couldn’t have hoped for more.”
— Adam F. Falk, President, Alfred P. Sloan Foundation
“What was most impressive about Mackey Strategies’ work with us was their commitment to the foundational work of understanding who we are and what we represent. As a result, the materials that emerged—a new tagline, logo, and other elements of our institutional identity—are a completely authentic reflection of our values and aspirations. They were true collaborators, always enthusiastic and at times indefatigable, working with equal parts care and tenacity to elicit from us a renewed vision for ourselves. We couldn’t have hoped for more.”
— Adam F. Falk, President, Alfred P. Sloan Foundation
“What was most impressive about Mackey Strategies’ work with us was their commitment to the foundational work of understanding who we are and what we represent. As a result, the materials that emerged—a new tagline, logo, and other elements of our institutional identity—are a completely authentic reflection of our values and aspirations. They were true collaborators, always enthusiastic and at times indefatigable, working with equal parts care and tenacity to elicit from us a renewed vision for ourselves. We couldn’t have hoped for more.”
— Adam F. Falk, President, Alfred P. Sloan Foundation
One of the nation’s foremost nonprofit institutions, the Alfred P. Sloan Foundation has funded an outstanding array of scholars and programs across its 85-year history. In looking toward the future, the Foundation sought a creative partner to build a vibrant new institutional identity and advance its stature. After a nationwide RFP process, the Foundation selected Mackey Strategies to bring new energy, clarity, and coherence to the Foundation’s message.
Based on extensive analysis of the Foundation’s work and related in-depth interviews, we developed a comprehensive new messaging approach and tagline that encapsulate the goals, values, and reach of a foundation renowned for its commitment to excellence. The new tagline, "Driven by the Promise of Great Ideas,” and the related messaging platform affirm the Foundation’s high standards for selecting grantees and introduce a previously overlooked but essential element of the Foundation’s work: the qualities of discovery and positive change that define the staff’s mission and that of the researchers they fund.
“What was most impressive about Mackey Strategies’ work with us was their commitment to the foundational work of understanding who we are and what we represent. As a result, the materials that emerged—a new tagline, logo, and other elements of our institutional identity—are a completely authentic reflection of our values and aspirations. They were true collaborators, always enthusiastic and at times indefatigable, working with equal parts care and tenacity to elicit from us a renewed vision for ourselves. We couldn’t have hoped for more.”
— Adam F. Falk, President, Alfred P. Sloan Foundation
“What was most impressive about Mackey Strategies’ work with us was their commitment to the foundational work of understanding who we are and what we represent. As a result, the materials that emerged—a new tagline, logo, and other elements of our institutional identity—are a completely authentic reflection of our values and aspirations. They were true collaborators, always enthusiastic and at times indefatigable, working with equal parts care and tenacity to elicit from us a renewed vision for ourselves. We couldn’t have hoped for more.”
— Adam F. Falk, President, Alfred P. Sloan Foundation
We scripted an animated video bumper to introduce the Foundation's new brand identity.
We scripted an animated video bumper to introduce the Foundation's new brand identity.
Contact Us
We tailor our services to produce the work that moves your mission forward.
Contact Us
We tailor our services to produce the work that moves your mission forward.
Contact Us
We tailor our services to produce the work that moves your mission forward.
Contact Us
We tailor our services to produce the work that moves your mission forward.