Alfred P. Sloan Foundation
Brand Strategy
Brand Strategy
Brand Strategy
Brand Strategy
Brand Positioning
Brand Positioning
Brand Positioning
Brand Positioning
Messaging Framework
Messaging Framework
Messaging Framework
Messaging Framework
Tagline Development
Tagline Development
Tagline Development
Tagline Development
Visual Identity
Visual Identity
Visual Identity
Visual Identity
Bringing new energy, clarity, and coherence into the Foundation’s institutional identity and stature.
One of the nation’s foremost nonprofit institutions, the Alfred P. Sloan Foundation has funded an outstanding array of scholars and programs across its 85-year history. In looking toward the future, the Foundation sought a creative partner to build a vibrant new institutional identity and advance its stature. After a nationwide RFP process, the Foundation selected Mackey Strategies to bring new energy, clarity, and coherence to the Foundation’s message.
Based on extensive analysis of the Foundation’s work and related in-depth interviews, we developed a comprehensive new messaging approach and a new tagline that encapsulate the goals, values, and reach of a foundation renowned for its commitment to excellence. The new tagline, "Driven by the Promise of Great Ideas,” and the related messaging platform affirm the Foundation’s high standards for selecting grantees and introduce a previously overlooked but essential element of the Foundation’s work: the qualities of discovery and positive change that define the staff’s mission and that of the researchers they fund.
Bringing new energy, clarity, and coherence into the Foundation’s institutional identity and stature.
One of the nation’s foremost nonprofit institutions, the Alfred P. Sloan Foundation has funded an outstanding array of scholars and programs across its 85-year history. In looking toward the future, the Foundation sought a creative partner to build a vibrant new institutional identity and advance its stature. After a nationwide RFP process, the Foundation selected Mackey Strategies to bring new energy, clarity, and coherence to the Foundation’s message.
Based on extensive analysis of the Foundation’s work and related in-depth interviews, we developed a comprehensive new messaging approach and a new tagline that encapsulate the goals, values, and reach of a foundation renowned for its commitment to excellence. The new tagline, "Driven by the Promise of Great Ideas,” and the related messaging platform affirm the Foundation’s high standards for selecting grantees and introduce a previously overlooked but essential element of the Foundation’s work: the qualities of discovery and positive change that define the staff’s mission and that of the researchers they fund.
“What was most impressive about Mackey Strategies’ work with us was their commitment to the foundational work of understanding who we are and what we represent. As a result, the materials that emerged—a new tagline, logo, and other elements of our institutional identity—are a completely authentic reflection of our values and aspirations. They were true collaborators, always enthusiastic and at times indefatigable, working with equal parts care and tenacity to elicit from us a renewed vision for ourselves. We couldn’t have hoped for more.”
— Adam F. Falk, President, Alfred P. Sloan Foundation
“What was most impressive about Mackey Strategies’ work with us was their commitment to the foundational work of understanding who we are and what we represent. As a result, the materials that emerged—a new tagline, logo, and other elements of our institutional identity—are a completely authentic reflection of our values and aspirations. They were true collaborators, always enthusiastic and at times indefatigable, working with equal parts care and tenacity to elicit from us a renewed vision for ourselves. We couldn’t have hoped for more.”
— Adam F. Falk, President, Alfred P. Sloan Foundation
“What was most impressive about Mackey Strategies’ work with us was their commitment to the foundational work of understanding who we are and what we represent. As a result, the materials that emerged—a new tagline, logo, and other elements of our institutional identity—are a completely authentic reflection of our values and aspirations. They were true collaborators, always enthusiastic and at times indefatigable, working with equal parts care and tenacity to elicit from us a renewed vision for ourselves. We couldn’t have hoped for more.”
— Adam F. Falk, President, Alfred P. Sloan Foundation
“What was most impressive about Mackey Strategies’ work with us was their commitment to the foundational work of understanding who we are and what we represent. As a result, the materials that emerged—a new tagline, logo, and other elements of our institutional identity—are a completely authentic reflection of our values and aspirations. They were true collaborators, always enthusiastic and at times indefatigable, working with equal parts care and tenacity to elicit from us a renewed vision for ourselves. We couldn’t have hoped for more.”
— Adam F. Falk, President, Alfred P. Sloan Foundation
Contact Us
We tailor our services to produce the work that moves your mission forward.
Contact Us
We tailor our services to produce the work that moves your mission forward.
Contact Us
We tailor our services to produce the work that moves your mission forward.
Contact Us
We tailor our services to produce the work that moves your mission forward.
