Rose-Hulman
Redefining identity through a community-inspired vision.
Redefining identity through a community-inspired vision.
Redefining identity through a community-inspired vision.
Institutional Rebrand
Institutional Rebrand
Institutional Rebrand
messaging strategy
messaging strategy
messaging strategy
Tagline Development
Tagline Development
Tagline Development
Rose-Hulman Institute of Technology—a private institution in Terre Haute, Indiana, renowned for its undergraduate STEM programs—approached Mackey Strategies to develop new messaging that clarified the Institute’s defining strengths, expanded its recruitment reach, and separated it from competitors.
Building on in-depth discovery conversations and market research, we proposed a new brand that underscores a distinct quality for a STEM-oriented school that the Institute deeply values: community. The brand is grounded in the new theme "Together, We…", allowing the Institute to accentuate this quality as the foundation of an array of academic strengths and values. Unified at its core, the theme's rhetorical structure enables the Institute to consistently and creatively assert, for years to come and without limiting their freshness, a wide range of pairings that set it apart from cutthroat STEM peers for years to come without limiting their freshness.
The new brand has been deployed across every aspect of outreach, from campus signage and displays to web messaging, print collaterals, media relations, and more.
Rose-Hulman Institute of Technology—a private institution in Terre Haute, Indiana, renowned for its undergraduate STEM programs—approached Mackey Strategies to develop new messaging that clarified the Institute’s defining strengths, expanded its recruitment reach, and separated it from competitors.
Building on in-depth discovery conversations and market research, we proposed a new brand that underscores a distinct quality for a STEM-oriented school that the Institute deeply values: community. The brand is grounded in the new theme "Together, We…", allowing the Institute to accentuate this quality as the foundation of an array of academic strengths and values. Unified at its core, the theme's rhetorical structure enables the Institute to consistently and creatively assert, for years to come and without limiting their freshness, a wide range of pairings that set it apart from cutthroat STEM peers for years to come without limiting their freshness.
The new brand has been deployed across every aspect of outreach, from campus signage and displays to web messaging, print collaterals, media relations, and more.
Brand Activation
We equipped the communications team with a messaging platform they could confidently adapt and deploy across mediums, from digital to on-campus experiences. Building on the “Together, We…” theme, the team translated the brand into dynamic content that extends Rose-Hulman’s promise of collaboration and belonging, ensuring a consistent, authentic message across every touchpoint.
Website homepage
Website homepage
Campus banners
Campus banners
Hype video
Hype video
The Notary Hotel in downtown Philadelphia
Entrance
Lobby
Meeting space
Break space
King Guest Room (reserved for each guest)
Sabroso + Sorbo, onsite restaurant
Website homepage
Website homepage
Campus banners
Campus banners
Hype video
Hype video
Brand Activation
We equipped the communications team with a messaging platform they could confidently adapt and deploy across mediums, from digital to on-campus experiences. Building on the “Together, We…” theme, the team translated the brand into dynamic content that extends Rose-Hulman’s promise of collaboration and belonging, ensuring a consistent, authentic message across every touchpoint.
The Notary Hotel in downtown Philadelphia
Nearby attraction - Philadelphia Museum of Art
Nearby Attractionn - Ben Franklin Bridge
The Notary Hotel in downtown Philadelphia
A Historic Setting in the Heart of Philadelphia
The Notary Hotel offers the perfect blend of comfort, convenience, and character. Located in downtown Philadelphia—just 20 minutes from the airport with a free hotel shuttle—it features spacious, modern rooms set within a beautifully restored historic building. With stunning architectural details and walkable access to the city’s best dining and culture, it’s an inspiring backdrop for meaningful conversation and connection.
The Notary Hotel in downtown Philadelphia
Entrance
Lobby
Meeting space
Break space
King Guest Room (reserved for each guest)
Sabroso + Sorbo, onsite restaurant
Nearby attraction - Philadelphia Museum of Art
Nearby Attractionn - Ben Franklin Bridge
Register to confirm your participation and reserve your room at The Notary:
Brand Activation
We equipped the communications team with a messaging platform they could confidently adapt and deploy across mediums, from digital to on-campus experiences. Building on the “Together, We…” theme, the team translated the brand into dynamic content that extends Rose-Hulman’s promise of collaboration and belonging, ensuring a consistent, authentic message across every touchpoint.
Website homepage
Website homepage
Campus banners
Campus banners
Hype video
Hype video
“Mackey Strategies has elevated the way we communicate our story, helping our messaging truly reflect our values and resonate with our audiences. Their strategic insights have been instrumental in shaping how we define and share our identity. ‘Together, We…’ isn’t just a slogan—it’s a powerful expression of who we are and what sets us apart. We appreciate their expertise, vision, and partnership.”
— Santhana Naidu, Vice President for Marketing & Communications, Rose-Hulman Institute of Technology
“Mackey Strategies has elevated the way we communicate our story, helping our messaging truly reflect our values and resonate with our audiences. Their strategic insights have been instrumental in shaping how we define and share our identity. ‘Together, We…’ isn’t just a slogan—it’s a powerful expression of who we are and what sets us apart. We appreciate their expertise, vision, and partnership.”
— Santhana Naidu, Vice President for Marketing & Communications, Rose-Hulman Institute of Technology
“Mackey Strategies has elevated the way we communicate our story, helping our messaging truly reflect our values and resonate with our audiences. Their strategic insights have been instrumental in shaping how we define and share our identity. ‘Together, We…’ isn’t just a slogan—it’s a powerful expression of who we are and what sets us apart. We appreciate their expertise, vision, and partnership.”
— Santhana Naidu, Vice President for Marketing & Communications, Rose-Hulman Institute of Technology
“Mackey Strategies has elevated the way we communicate our story, helping our messaging truly reflect our values and resonate with our audiences. Their strategic insights have been instrumental in shaping how we define and share our identity. ‘Together, We…’ isn’t just a slogan—it’s a powerful expression of who we are and what sets us apart. We appreciate their expertise, vision, and partnership.”
— Santhana Naidu, Vice President for Marketing & Communications, Rose-Hulman Institute of Technology
Contact Us
We tailor our services to produce the work that moves your mission forward.
Contact Us
We tailor our services to produce the work that moves your mission forward.
Contact Us
We tailor our services to produce the work that moves your mission forward.
Contact Us
We tailor our services to produce the work that moves your mission forward.