Rose-Hulman Institute of Technology

brand assessment

brand assessment

brand assessment

brand assessment

messaging strategy

messaging strategy

messaging strategy

messaging strategy

Institutional Branding

Institutional Branding

Institutional Branding

Institutional Branding

Redefining identity through a community-inspired vision.

Rose-Hulman Institute of Technology—a private institution in Terre Haute, Indiana, renowned for its undergraduate STEM programs—approached Mackey Strategies to develop new messaging that clarified the Institute’s defining strengths, expanded its recruitment reach, and separated it from competitors. 

Building on in-depth discovery conversations and market research, we proposed a new brand that underscores the Institute’s most valued quality: community.

The brand, grounded in the new theme "Together, We…" highlights the Institute's deep commitment to academic rigor that is collaborative and individually oriented—qualities that also set it apart from peers with reputations for being cutthroat.

The new brand has been deployed across every aspect of outreach, from campus signage and displays to web messaging, print collaterals, media relations, and more.

"Mackey Strategies has elevated the way we communicate our story, helping our messaging truly reflect our values and resonate with our audiences. Their strategic insights have been instrumental in shaping how we define and share our identity. ‘Together, We…’ isn’t just a slogan—it’s a powerful expression of who we are and what sets us apart. We appreciate their expertise, vision, and partnership."

— Santhana Naidu, Vice President for Marketing & Communications, Rose-Hulman Institute of Technology

"Mackey Strategies has elevated the way we communicate our story, helping our messaging truly reflect our values and resonate with our audiences. Their strategic insights have been instrumental in shaping how we define and share our identity. ‘Together, We…’ isn’t just a slogan—it’s a powerful expression of who we are and what sets us apart. We appreciate their expertise, vision, and partnership."

— Santhana Naidu, Vice President for Marketing & Communications, Rose-Hulman Institute of Technology

"Mackey Strategies has elevated the way we communicate our story, helping our messaging truly reflect our values and resonate with our audiences. Their strategic insights have been instrumental in shaping how we define and share our identity. ‘Together, We…’ isn’t just a slogan—it’s a powerful expression of who we are and what sets us apart. We appreciate their expertise, vision, and partnership."

— Santhana Naidu, Vice President for Marketing & Communications, Rose-Hulman Institute of Technology

"Mackey Strategies has elevated the way we communicate our story, helping our messaging truly reflect our values and resonate with our audiences. Their strategic insights have been instrumental in shaping how we define and share our identity. ‘Together, We…’ isn’t just a slogan—it’s a powerful expression of who we are and what sets us apart. We appreciate their expertise, vision, and partnership."

— Santhana Naidu, Vice President for Marketing & Communications, Rose-Hulman Institute of Technology

Contact Us

We tailor our services to produce the work that moves your mission forward.

Contact Us

We tailor our services to produce the work that moves your mission forward.

Contact Us

We tailor our services to produce the work that moves your mission forward.

Contact Us

We tailor our services to produce the work that moves your mission forward.