Rose Hulman Institute of Technology
Tagline Development
messaging strategy
Institutional Rebrand
Standing apart in a crowded STEM field.
Rose-Hulman Institute of Technology, a private college in Terre Haute, Indiana, known for its undergraduate STEM programs, asked us to develop new admissions messaging.
The goal was to clarify the Institute’s defining strengths, expand its recruitment reach, and set it apart from competitors that often looked and sounded alike.
services delivered
“Together, We…”
Discovery conversations and market research pointed to a quality Rose-Hulman deeply values but its peers rarely claim: community. We built the brand on a flexible theme, “Together, We…,” which lets the Institute pair that sense of community with any of its academic strengths, for years to come, without the message going stale.
Leadership liked the idea so much that it grew beyond admissions. What began as recruitment messaging became Rose-Hulman’s institutional brand. We gave the communications team a messaging platform it could confidently adapt across web, print, campus signage, video, and media relations.