Rose-Hulman Institute of Technology
Redefining identity through a community-inspired vision.
Rose-Hulman Institute of Technology—a private institution in Terre Haute, Indiana, renowned for its undergraduate STEM programs—approached Mackey Strategies to develop new messaging that clarified the Institute’s defining strengths, expanded its recruitment reach, and separated it from competitors.
Building on in-depth discovery conversations and market research, we proposed a new brand that underscores the Institute’s most valued quality: community.
The brand, grounded in the new theme "Together, We…" highlights the Institute's deep commitment to academic rigor that is collaborative and individually oriented—qualities that also set it apart from peers with reputations for being cutthroat.
The new brand has been deployed across every aspect of outreach, from campus signage and displays to web messaging, print collaterals, media relations, and more.
