“We have 84 days.”
The pressure was on F&M’s new president, Board of Trustees, and leadership: They needed a campaign name and brand, a case statement, a microsite, and all public collaterals conceived, created, written, designed, photographed, and delivered ahead of one of the most historic weekends in the College’s history. And they had about 3 months to do it.
services delivered
Day 85: Lift-off
What began as a sprint became a lift-off, transforming a foundering campaign brand into a powerful public launch. The result: a re-energized community and the successful launch of a $200 million campaign—the most successful campaign in the College’s history.