Franklin & Marshall College
From stalled to soaring: A campaign reborn in just 12 weeks.
From stalled to soaring: A campaign reborn in just 12 weeks.
From stalled to soaring: A campaign reborn in just 12 weeks.
Campaign Brand
Campaign Brand
Campaign Brand
messaging strategy
messaging strategy
messaging strategy
Case Statement
Case Statement
Case Statement
Franklin & Marshall College (F&M) had been through two other vendors when it came to Mackey Strategies with an urgent request: Could we help rescue its campaign messaging and deliver a full suite of campaign materials in time for an immovable launch weekend only 12 weeks away? The launch would coincide with Homecoming and the inauguration of its new president.
We love a challenge, so we said, “Yes.” We brought in the design firm Transit Authority Figures (TAF) and got to work.
Only a few weeks later, we met with the campaign leadership and presented the campaign theme, “Now to Next,” and TAF presented the accompanying logo. They were a hit, and the real race began. Mackey Strategies started writing the case and interviewed students, faculty, and alumni to develop our concept for tandem profiles that would embody the “Now to Next” theme. TAF, meanwhile, captured the participants’ photographs and built out a comprehensive portfolio of design materials. By September’s end, the case was off to print, and our intensive work continued with F&M for what became a magnificent launch event.
The case statement—every word, every interview, every photo—came together in just six weeks. The result was most exciting: a new president energized by the message, a board enthusiastic about the campaign’s direction, and an F&M community proudly embracing the “Now to Next” approach.
Franklin & Marshall College (F&M) had been through two other vendors when it came to Mackey Strategies with an urgent request: Could we help rescue its campaign messaging and deliver a full suite of campaign materials in time for an immovable launch weekend only 12 weeks away? The launch would coincide with Homecoming and the inauguration of its new president.
We love a challenge, so we said, “Yes.” We brought in the design firm Transit Authority Figures (TAF) and got to work.
Only a few weeks later, we met with the campaign leadership and presented the campaign theme, “Now to Next,” and TAF presented the accompanying logo. They were a hit, and the real race began. Mackey Strategies started writing the case and interviewed students, faculty, and alumni to develop our concept for tandem profiles that would embody the “Now to Next” theme. TAF, meanwhile, captured the participants’ photographs and built out a comprehensive portfolio of design materials. By September’s end, the case was off to print, and our intensive work continued with F&M for what became a magnificent launch event.
The case statement—every word, every interview, every photo—came together in just six weeks. The result was most exciting: a new president energized by the message, a board enthusiastic about the campaign’s direction, and an F&M community proudly embracing the “Now to Next” approach.
Case Statement
The theme draws upon F&M’s proud past to point the way to the future that this campaign can achieve through donor generosity. And the profiles featured within show how connections between faculty, students, and alumni turn today’s potential into tomorrow’s realities.
Select pages:
The Notary Hotel in downtown Philadelphia
Entrance
Lobby
Meeting space
Break space
King Guest Room (reserved for each guest)
Sabroso + Sorbo, onsite restaurant
Case Statement
The theme draws upon F&M’s proud past to point the way to the future that this campaign can achieve through donor generosity. And the profiles featured within show how connections between faculty, students, and alumni turn today’s potential into tomorrow’s realities.
Select pages:
The Notary Hotel in downtown Philadelphia
Nearby attraction - Philadelphia Museum of Art
Nearby Attractionn - Ben Franklin Bridge
The Notary Hotel in downtown Philadelphia
A Historic Setting in the Heart of Philadelphia
The Notary Hotel offers the perfect blend of comfort, convenience, and character. Located in downtown Philadelphia—just 20 minutes from the airport with a free hotel shuttle—it features spacious, modern rooms set within a beautifully restored historic building. With stunning architectural details and walkable access to the city’s best dining and culture, it’s an inspiring backdrop for meaningful conversation and connection.
The Notary Hotel in downtown Philadelphia
Entrance
Lobby
Meeting space
Break space
King Guest Room (reserved for each guest)
Sabroso + Sorbo, onsite restaurant
Nearby attraction - Philadelphia Museum of Art
Nearby Attractionn - Ben Franklin Bridge
Register to confirm your participation and reserve your room at The Notary:
Case Statement
The theme draws upon F&M’s proud past to point the way to the future that this campaign can achieve through donor generosity. And the profiles featured within show how connections between faculty, students, and alumni turn today’s potential into tomorrow’s realities.
Select pages:
“F&M will be forever indebted to Mackey Strategies. Everything they did—from creating the incredible ‘Now to Next’ theme to delivering a beautifully written case statement—exceeded our expectations. Their patience, persistence, creativity, and caring helped contribute to an amazing campaign launch.”
— Susan Washburn, Chair of the F&M Board of Trustees
“F&M will be forever indebted to Mackey Strategies. Everything they did—from creating the incredible ‘Now to Next’ theme to delivering a beautifully written case statement—exceeded our expectations. Their patience, persistence, creativity, and caring helped contribute to an amazing campaign launch.”
— Susan Washburn, Chair of the F&M Board of Trustees
“F&M will be forever indebted to Mackey Strategies. Everything they did—from creating the incredible ‘Now to Next’ theme to delivering a beautifully written case statement—exceeded our expectations. Their patience, persistence, creativity, and caring helped contribute to an amazing campaign launch.”
— Susan Washburn, Chair of the F&M Board of Trustees
“F&M will be forever indebted to Mackey Strategies. Everything they did—from creating the incredible ‘Now to Next’ theme to delivering a beautifully written case statement—exceeded our expectations. Their patience, persistence, creativity, and caring helped contribute to an amazing campaign launch.”
— Susan Washburn, Chair of the F&M Board of Trustees
Contact Us
We tailor our services to produce the work that moves your mission forward.
Contact Us
We tailor our services to produce the work that moves your mission forward.
Contact Us
We tailor our services to produce the work that moves your mission forward.
Contact Us
We tailor our services to produce the work that moves your mission forward.