Admissions Communications

Rethink how you tell your institution’s story to prospective students.

Rethink how you tell your institution’s story to prospective students.

Rose-Hulman Institute of Technology

“Mackey Strategies has elevated the way we communicate our story, helping our messaging truly reflect our values and resonate with our audiences. Their strategic insights have been instrumental in shaping how we define and share our identity. ‘Together, We…’ isn’t just a slogan—it’s a powerful expression of who we are and what sets us apart. We appreciate their expertise, vision, and partnership.”

Santhana Naidu

Vice President for Marketing & Communications, Rose-Hulman Institute of Technology

Rose-Hulman Institute of Technology

“Mackey Strategies has elevated the way we communicate our story, helping our messaging truly reflect our values and resonate with our audiences. Their strategic insights have been instrumental in shaping how we define and share our identity. ‘Together, We…’ isn’t just a slogan—it’s a powerful expression of who we are and what sets us apart. We appreciate their expertise, vision, and partnership.”

Santhana Naidu

Vice President for Marketing & Communications, Rose-Hulman Institute of Technology

Rose-Hulman Institute of Technology

“Mackey Strategies has elevated the way we communicate our story, helping our messaging truly reflect our values and resonate with our audiences. Their strategic insights have been instrumental in shaping how we define and share our identity. ‘Together, We…’ isn’t just a slogan—it’s a powerful expression of who we are and what sets us apart. We appreciate their expertise, vision, and partnership.”

Santhana Naidu

Vice President for Marketing & Communications, Rose-Hulman Institute of Technology

Rose-Hulman Institute of Technology

“Mackey Strategies has elevated the way we communicate our story, helping our messaging truly reflect our values and resonate with our audiences. Their strategic insights have been instrumental in shaping how we define and share our identity. ‘Together, We…’ isn’t just a slogan—it’s a powerful expression of who we are and what sets us apart. We appreciate their expertise, vision, and partnership.”

Santhana Naidu

Vice President for Marketing & Communications, Rose-Hulman Institute of Technology

We believe the best stories are the truest—told clearly, vividly, and with confidence.

We start by listening. We engage students, parents, faculty, alumni, admissions leaders, and the communications team. We surface themes, ideas, moments, and values that are defining. We want the story to be honest and distinctive, human and revealing.

The aim is finding what you truly deliver on for students. So the message endures for you, across platforms and over time.

OuR ExPERTISE

Admissions Positioning & Value Propositions

Admissions Positioning & Value Propositions

Admissions Branding & Messaging

Admissions Branding & Messaging

Enrollment Communications Strategy

Enrollment Communications Strategy

Viewbooks & Recruitment Materials

Viewbooks & Recruitment Materials

Admissions Websites & Digital Experiences

Admissions Websites & Digital Experiences

Enrollment-Focused Videos

Enrollment-Focused Videos

Enrollment Websites & Digital Experiences

Enrollment Websites & Digital Experiences

Financial Aid Messaging

Financial Aid Messaging

Family & Parent Communications

Family & Parent Communications

Internal Alignment

Internal Alignment

Partners in Admissions Communications

  • Muhlenberg College
  • Pingree School
  • Brandeis University
  • Hotchkiss
  • Rose Hulman
  • The Hun School of Princeton

Built on experience. Trusted by the teams doing the work.

From decades off on-campus leadership experience, we know the pressures of the recruitment cycle: tight timelines, turning massive amounts of information into a compelling narrative, fluid campus news, and the constant tension between the urgency of success and the deliberative time families need.

We know how to work alongside your team, honor what you've already built, and bring the outside perspective and production capacity to make your enrollment story the best version of itself.

THE MEASURE OF GOOD WORK

7+ years

Going back years, clients are still using the messaging frameworks we built together. Because true messaging lasts, and produces results.

THE MEASURE OF GOOD WORK

7+ years

Going back years, clients are still using the messaging frameworks we built together. Because true messaging lasts, and produces results.

THE MEASURE OF GOOD WORK

7+ years

Going back years, clients are still using the messaging frameworks we built together. Because true messaging lasts, and produces results.

THE MEASURE OF GOOD WORK

7+ years

Going back years, clients are still using the messaging frameworks we built together. Because true messaging lasts, and produces results.

Rooted in truth.

When admissions messaging is rooted in institutional truth and carried through consistently, it does more than refresh materials—it changes how prospective students and families understand and engage with all you're offering.

Our admissions work has helped institutions:

Clarify and strengthen their admissions value proposition

Translate values into materials that work across channels

Support enrollment goals during periods of pressure and change

Build admissions brands strong enough to scale institution-wide

Attract students who are aligned, motivated, and engaged

Contact Us

We tailor our services to produce the work that moves your mission forward.

Contact Us

We tailor our services to produce the work that moves your mission forward.

Contact Us

We tailor our services to produce the work that moves your mission forward.

Contact Us

We tailor our services to produce the work that moves your mission forward.

© 2025 Mackey Strategies. All Rights Reserved.

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© 2025 Mackey Strategies. All Rights Reserved.

Our site uses cookies and similar tools that may connect your activity with your email to deliver relevant communications. To opt out, visit: https://app.retention.com/optout.

© 2025 Mackey Strategies. All Rights Reserved.

Our site uses cookies and similar tools that may connect your activity with your email to deliver relevant communications. To opt out, visit: https://app.retention.com/optout.

© 2025 Mackey Strategies. All Rights Reserved.

Our site uses cookies and similar tools that may connect your activity with your email to deliver relevant communications. To opt out, visit: https://app.retention.com/optout.