Muhlenberg
College
Interim Leadership
Interim Leadership
Interim Leadership
Interim Leadership
Brand Assessment
Brand Assessment
Brand Assessment
Brand Assessment
Messaging Development
Messaging Development
Messaging Development
Messaging Development
Website Refresh
Website Refresh
Website Refresh
Website Refresh
Defining a vision of distinction and impact
Defining the Muhlenberg difference through unified messaging
As it prepared to celebrate its 175th anniversary and faced the looming enrollment cliff, Muhlenberg College—a prestigious liberal arts college in Allentown, Pennsylvania—identified an urgent need to define and promote its distinct value proposition as never before. President Kathleen Harring charged Mackey Strategies with developing a messaging framework that would resonate with prospective students and could be infused across communications to all audiences.
Building upon extensive market research the College had recently conducted, we created a four-pillared messaging framework that conveyed the Muhlenberg difference in authentic and compelling themes. With the enthusiastic endorsement of senior leadership and the Board of Trustees, we led campuswide workshops involving several hundred faculty, staff, and students to empower all stakeholders to become effective ambassadors for the College. We also wrote and guided all aspects of a website refresh, which resulted in a site infused with new messaging, imagery, videography, and interactive features that propel prospective students on a deliberate journey of discovery.
Defining the Muhlenberg difference through unified messaging
As it prepared to celebrate its 175th anniversary and faced the looming enrollment cliff, Muhlenberg College—a prestigious liberal arts college in Allentown, Pennsylvania—identified an urgent need to define and promote its distinct value proposition as never before. President Kathleen Harring charged Mackey Strategies with developing a messaging framework that would resonate with prospective students and could be infused across communications to all audiences.
Building upon extensive market research the College had recently conducted, we created a four-pillared messaging framework that conveyed the Muhlenberg difference in authentic and compelling themes. With the enthusiastic endorsement of senior leadership and the Board of Trustees, we led campuswide workshops involving several hundred faculty, staff, and students to empower all stakeholders to become effective ambassadors for the College. We also wrote and guided all aspects of a website refresh, which resulted in a site infused with new messaging, imagery, videography, and interactive features that propel prospective students on a deliberate journey of discovery.
Defining the Muhlenberg difference through unified messaging
As it prepared to celebrate its 175th anniversary and faced the looming enrollment cliff, Muhlenberg College—a prestigious liberal arts college in Allentown, Pennsylvania—identified an urgent need to define and promote its distinct value proposition as never before. President Kathleen Harring charged Mackey Strategies with developing a messaging framework that would resonate with prospective students and could be infused across communications to all audiences.
Building upon extensive market research the College had recently conducted, we created a four-pillared messaging framework that conveyed the Muhlenberg difference in authentic and compelling themes. With the enthusiastic endorsement of senior leadership and the Board of Trustees, we led campuswide workshops involving several hundred faculty, staff, and students to empower all stakeholders to become effective ambassadors for the College. We also wrote and guided all aspects of a website refresh, which resulted in a site infused with new messaging, imagery, videography, and interactive features that propel prospective students on a deliberate journey of discovery.
Defining the Muhlenberg difference through unified messaging
As it prepared to celebrate its 175th anniversary and faced the looming enrollment cliff, Muhlenberg College—a prestigious liberal arts college in Allentown, Pennsylvania—identified an urgent need to define and promote its distinct value proposition as never before. President Kathleen Harring charged Mackey Strategies with developing a messaging framework that would resonate with prospective students and could be infused across communications to all audiences.
Building upon extensive market research the College had recently conducted, we created a four-pillared messaging framework that conveyed the Muhlenberg difference in authentic and compelling themes. With the enthusiastic endorsement of senior leadership and the Board of Trustees, we led campuswide workshops involving several hundred faculty, staff, and students to empower all stakeholders to become effective ambassadors for the College. We also wrote and guided all aspects of a website refresh, which resulted in a site infused with new messaging, imagery, videography, and interactive features that propel prospective students on a deliberate journey of discovery.
Highlights
A unified messaging framework and refreshed website showcase Muhlenberg College’s distinctiveness, empowering the community to confidently promote its legacy and future.
Four-Pillared Messaging Framework
We developed a messaging strategy grounded in Muhlenberg’s authentic strengths and distinctiveness, addressing key priorities such as enrollment growth and fostering institutional pride. Through campuswide workshops, we engaged hundreds of faculty, staff, and students, creating alignment around the College’s mission and equipping the community to effectively champion the Muhlenberg brand.
Website Refresh and Strategic Deployment
We guided a comprehensive website transformation that brought the new messaging to life. The refreshed site features compelling imagery, videography, and interactive elements designed to engage prospective students. This user-focused platform positions Muhlenberg as a top choice while amplifying its brand identity across all digital touchpoints.
Highlights
A unified messaging framework and refreshed website showcase Muhlenberg College’s distinctiveness, empowering the community to confidently promote its legacy and future.
Four-Pillared Messaging Framework
We developed a messaging strategy grounded in Muhlenberg’s authentic strengths and distinctiveness, addressing key priorities such as enrollment growth and fostering institutional pride. Through campuswide workshops, we engaged hundreds of faculty, staff, and students, creating alignment around the College’s mission and equipping the community to effectively champion the Muhlenberg brand.
Website Refresh and Strategic Deployment
We guided a comprehensive website transformation that brought the new messaging to life. The refreshed site features compelling imagery, videography, and interactive elements designed to engage prospective students. This user-focused platform positions Muhlenberg as a top choice while amplifying its brand identity across all digital touchpoints.
Highlights
A unified messaging framework and refreshed website showcase Muhlenberg College’s distinctiveness, empowering the community to confidently promote its legacy and future.
Four-Pillared Messaging Framework
We developed a messaging strategy grounded in Muhlenberg’s authentic strengths and distinctiveness, addressing key priorities such as enrollment growth and fostering institutional pride. Through campuswide workshops, we engaged hundreds of faculty, staff, and students, creating alignment around the College’s mission and equipping the community to effectively champion the Muhlenberg brand.
Website Refresh and Strategic Deployment
From campus signage to digital campaigns, the new theme is now woven seamlessly into all communications. This cohesive approach amplifies Rose-Hulman’s brand identity, reinforcing their story across media relations, admissions outreach, print materials, and website content.
Highlights
A unified messaging framework and refreshed website showcase Muhlenberg College’s distinctiveness, empowering the community to confidently promote its legacy and future.
Four-Pillared Messaging Framework
We developed a messaging strategy grounded in Muhlenberg’s authentic strengths and distinctiveness, addressing key priorities such as enrollment growth and fostering institutional pride. Through campuswide workshops, we engaged hundreds of faculty, staff, and students, creating alignment around the College’s mission and equipping the community to effectively champion the Muhlenberg brand.
Website Refresh and Strategic Deployment
We guided a comprehensive website transformation that brought the new messaging to life. The refreshed site features compelling imagery, videography, and interactive elements designed to engage prospective students. This user-focused platform positions Muhlenberg as a top choice while amplifying its brand identity across all digital touchpoints.
The refreshed website is infused with new messaging, imagery, videography, and interactive features that propel prospective students on a deliberate journey of discovery.
The refreshed website is infused with new messaging, imagery, videography, and interactive features that propel prospective students on a deliberate journey of discovery.
The refreshed website is infused with new messaging, imagery, videography, and interactive features that propel prospective students on a deliberate journey of discovery.
The refreshed website is infused with new messaging, imagery, videography, and interactive features that propel prospective students on a deliberate journey of discovery.
“During Melanie Moran’s partnership with Muhlenberg College, she provided outstanding strategic leadership in communications and marketing. She led efforts to create a data-driven strategic messaging framework, oversaw an audit and significant refresh of the college website, and provided leadership and good counsel in presidential and crisis communications. Her work laid the foundation for a smooth transition for our new vice president for communications and marketing, who valued her insight and collaboration greatly.”
— Kathleen E. Harring, President, Muhlenberg College
“During Melanie Moran’s partnership with Muhlenberg College, she provided outstanding strategic leadership in communications and marketing. She led efforts to create a data-driven strategic messaging framework, oversaw an audit and significant refresh of the college website, and provided leadership and good counsel in presidential and crisis communications. Her work laid the foundation for a smooth transition for our new vice president for communications and marketing, who valued her insight and collaboration greatly.”
— Kathleen E. Harring, President, Muhlenberg College
“During Melanie Moran’s partnership with Muhlenberg College, she provided outstanding strategic leadership in communications and marketing. She led efforts to create a data-driven strategic messaging framework, oversaw an audit and significant refresh of the college website, and provided leadership and good counsel in presidential and crisis communications. Her work laid the foundation for a smooth transition for our new vice president for communications and marketing, who valued her insight and collaboration greatly.”
— Kathleen E. Harring, President, Muhlenberg College
“During Melanie Moran’s partnership with Muhlenberg College, she provided outstanding strategic leadership in communications and marketing. She led efforts to create a data-driven strategic messaging framework, oversaw an audit and significant refresh of the college website, and provided leadership and good counsel in presidential and crisis communications. Her work laid the foundation for a smooth transition for our new vice president for communications and marketing, who valued her insight and collaboration greatly.”
— Kathleen E. Harring, President, Muhlenberg College
Let's work together.
We tailor our services to produce the work that moves your mission forward.
Let's work together.
We tailor our services to produce the work that moves your mission forward.
Let's work together.
We tailor our services to produce the work that moves your mission forward.
Let's work together.
We tailor our services to produce the work that moves your mission forward.
