Rose-Hulman Institute of Technology
brand assessment
brand assessment
brand assessment
brand assessment
messaging strategy
messaging strategy
messaging strategy
messaging strategy
Institutional Branding
Institutional Branding
Institutional Branding
Institutional Branding
Redefining identity through a
community-inspired vision
Collaboration and shared success, setting the Institute apart
Rose-Hulman Institute of Technology—a private institution in Terre Haute, Indiana, renowned for its undergraduate STEM programs—approached Mackey Strategies to develop new messaging that clarified the Institute’s defining strengths, expanded its recruitment reach, and separated it from competitors.
Building on in-depth discovery conversations and market research, we proposed a new brand that underscores the Institute’s most valued quality: community.
The brand, grounded in the new theme, “Together, We…” highlights the Institute’s deep commitment to academic rigor that is collaborative and individually oriented—qualities that also set it apart from peers with reputations for being cutthroat.
The new brand has been deployed across every aspect of outreach, from campus signage and displays to web messaging, print collaterals, media relations, and more.
Collaboration and shared success, setting the Institute apart
Rose-Hulman Institute of Technology—a private institution in Terre Haute, Indiana, renowned for its undergraduate STEM programs—approached Mackey Strategies to develop new messaging that clarified the Institute’s defining strengths, expanded its recruitment reach, and separated it from competitors.
Building on in-depth discovery conversations and market research, we proposed a new brand that underscores the Institute’s most valued quality: community.
The brand, grounded in the new theme, “Together, We…” highlights the Institute’s deep commitment to academic rigor that is collaborative and individually oriented—qualities that also set it apart from peers with reputations for being cutthroat.
The new brand has been deployed across every aspect of outreach, from campus signage and displays to web messaging, print collaterals, media relations, and more.
Collaboration and shared success, setting the Institute apart
Rose-Hulman Institute of Technology—a private institution in Terre Haute, Indiana, renowned for its undergraduate STEM programs—approached Mackey Strategies to develop new messaging that clarified the Institute’s defining strengths, expanded its recruitment reach, and separated it from competitors.
Building on in-depth discovery conversations and market research, we proposed a new brand that underscores the Institute’s most valued quality: community.
The brand, grounded in the new theme, “Together, We…” highlights the Institute’s deep commitment to academic rigor that is collaborative and individually oriented—qualities that also set it apart from peers with reputations for being cutthroat.
The new brand has been deployed across every aspect of outreach, from campus signage and displays to web messaging, print collaterals, media relations, and more.
Collaboration and shared success, setting the Institute apart
Rose-Hulman Institute of Technology—a private institution in Terre Haute, Indiana, renowned for its undergraduate STEM programs—approached Mackey Strategies to develop new messaging that clarified the Institute’s defining strengths, expanded its recruitment reach, and separated it from competitors.
Building on in-depth discovery conversations and market research, we proposed a new brand that underscores the Institute’s most valued quality: community.
The brand, grounded in the new theme, “Together, We…” highlights the Institute’s deep commitment to academic rigor that is collaborative and individually oriented—qualities that also set it apart from peers with reputations for being cutthroat.
The new brand has been deployed across every aspect of outreach, from campus signage and displays to web messaging, print collaterals, media relations, and more.
Highlights
Through strategic storytelling and unified messaging, the new brand communicates the Institute's unique strengths to a broader audience.
Brand development: “Together, We…”
Having identified Rose-Hulman’s deeply rooted sense of community as one of its greatest asset, the new brand captures the collaborative spirit of the institution, standing in stark contrast to competitors’ reputations for cutthroat environments. This messaging emphasizes shared achievements and fosters pride among students, alumni, and stakeholders.
Comprehensive deployment across communications
From campus signage to digital campaigns, the new brand is now woven seamlessly into all communications. This cohesive approach amplifies Rose-Hulman’s brand identity, reinforcing their story across media relations, admissions outreach, print materials, and website content.
Highlights
Through strategic storytelling and unified messaging, the new brand communicates the Institute's unique strengths to a broader audience.
Brand development: “Together, We…”
Having identified Rose-Hulman’s deeply rooted sense of community as one of its greatest asset, the new brand captures the collaborative spirit of the institution, standing in stark contrast to competitors’ reputations for cutthroat environments. This messaging emphasizes shared achievements and fosters pride among students, alumni, and stakeholders.
Comprehensive deployment across communications
From campus signage to digital campaigns, the new brand is now woven seamlessly into all communications. This cohesive approach amplifies Rose-Hulman’s brand identity, reinforcing their story across media relations, admissions outreach, print materials, and website content.
Highlights
Through strategic storytelling and unified messaging, the new brand communicates the Institute's unique strengths to a broader audience.
Brand development: “Together, We…”
Having identified Rose-Hulman’s deeply rooted sense of community as one of its greatest asset, the new brand captures the collaborative spirit of the institution, standing in stark contrast to competitors’ reputations for cutthroat environments. This messaging emphasizes shared achievements and fosters pride among students, alumni, and stakeholders.
Comprehensive deployment across communications
From campus signage to digital campaigns, the new brand is now woven seamlessly into all communications. This cohesive approach amplifies Rose-Hulman’s brand identity, reinforcing their story across media relations, admissions outreach, print materials, and website content.
Highlights
Through strategic storytelling and unified messaging, the new brand communicates the Institute's unique strengths to a broader audience.
Brand development: “Together, We…”
Having identified Rose-Hulman’s deeply rooted sense of community as one of its greatest asset, the new brand captures the collaborative spirit of the institution, standing in stark contrast to competitors’ reputations for cutthroat environments. This messaging emphasizes shared achievements and fosters pride among students, alumni, and stakeholders.
Comprehensive deployment across communications
From campus signage to digital campaigns, the new theme is now woven seamlessly into all communications. This cohesive approach amplifies Rose-Hulman’s brand identity, reinforcing their story across media relations, admissions outreach, print materials, and website content.
"Mackey Strategies has elevated the way we communicate our story, helping our messaging truly reflect our values and resonate with our audiences. Their strategic insights have been instrumental in shaping how we define and share our identity. ‘Together, We…’ isn’t just a slogan—it’s a powerful expression of who we are and what sets us apart. We appreciate their expertise, vision, and partnership."
— Santhana Naidu, Vice President for Marketing & Communications, Rose-Hulman Institute of Technology
"Mackey Strategies has elevated the way we communicate our story, helping our messaging truly reflect our values and resonate with our audiences. Their strategic insights have been instrumental in shaping how we define and share our identity. ‘Together, We…’ isn’t just a slogan—it’s a powerful expression of who we are and what sets us apart. We appreciate their expertise, vision, and partnership."
— Santhana Naidu, Vice President for Marketing & Communications, Rose-Hulman Institute of Technology
"Mackey Strategies has elevated the way we communicate our story, helping our messaging truly reflect our values and resonate with our audiences. Their strategic insights have been instrumental in shaping how we define and share our identity. ‘Together, We…’ isn’t just a slogan—it’s a powerful expression of who we are and what sets us apart. We appreciate their expertise, vision, and partnership."
— Santhana Naidu, Vice President for Marketing & Communications, Rose-Hulman Institute of Technology
"Mackey Strategies has elevated the way we communicate our story, helping our messaging truly reflect our values and resonate with our audiences. Their strategic insights have been instrumental in shaping how we define and share our identity. ‘Together, We…’ isn’t just a slogan—it’s a powerful expression of who we are and what sets us apart. We appreciate their expertise, vision, and partnership."
— Santhana Naidu, Vice President for Marketing & Communications, Rose-Hulman Institute of Technology
The new brand, "Together, We…" underscores one of the Institute’s most valued qualities among its constituents: the community.
The new brand, "Together, We…" underscores one of the Institute’s most valued qualities among its constituents: the community.
The new brand, "Together, We…" underscores one of the Institute’s most valued qualities among its constituents: the community.
The new brand, "Together, We…" underscores one of the Institute’s most valued qualities among its constituents: the community.
The brand is designed to highlight additional qualities the community values most. For example, this webpage features the phrase, “Together, We Are World-Changing,” which celebrates the Institute's innovative spirit and collective impact.
"Together, We…" is now deployed across the Institute's communications, from campus signage and displays to web messaging, admissions materials, alumni outreach, media relations, social media, and more.
The brand is designed to highlight additional qualities the community values most. For example, this webpage features the phrase, “Together, We Are World-Changing,” which celebrates the Institute's innovative spirit and collective impact.
"Together, We…" is now deployed across the Institute's communications, from campus signage and displays to web messaging, admissions materials, alumni outreach, media relations, social media, and more.
The brand is designed to highlight additional qualities the community values most. For example, this webpage features the phrase, “Together, We Are World-Changing,” which celebrates the Institute's innovative spirit and collective impact.
"Together, We…" is now deployed across the Institute's communications, from campus signage and displays to web messaging, admissions materials, alumni outreach, media relations, social media, and more.
The brand is designed to highlight additional qualities the community values most. For example, this webpage features the phrase, “Together, We Are World-Changing,” which celebrates the Institute's innovative spirit and collective impact.
"Together, We…" is now deployed across the Institute's communications, from campus signage and displays to web messaging, admissions materials, alumni outreach, media relations, social media, and more.
Let's work together.
We tailor our services to produce the work that moves your mission forward.
Let's work together.
We tailor our services to produce the work that moves your mission forward.
Let's work together.
We tailor our services to produce the work that moves your mission forward.
Let's work together.
We tailor our services to produce the work that moves your mission forward.
