Client List

Creating impact together.

Creating impact together.

We are proud to partner with some of America’s finest colleges, universities, independent schools, foundations, and nonprofit institutions.

  • American Association of State Colleges and Universities (AASCU)

  • American Talent Initiative

  • American University of Afghanistan

  • Amherst College

  • Aurora University

  • Boston University

  • Brandeis University

  • Bucknell University

  • Carleton College

  • Clark University

  • College Advising Corps

  • Colorado College

  • Connecticut College

  • Concord Academy

  • Eaglebrook School

  • Empire State University

  • Franklin & Marshall College

  • Furman University

  • Georgian Court University

  • Gettysburg College

  • Hesston College

  • The Hotchkiss School

  • The Hun School of Princeton

  • Indiana State University

  • Innovation Advisory Partners

  • Ithaca College

  • The Jack Kent Cooke Foundation

  • Johns Hopkins University

  • Kettering University

  • Kimball Union Academy

  • Lafayette College

  • Marist College

  • Maryland Institute College of Art

  • Moravian University

  • Muhlenberg College

  • National Association for College Admission Counseling (NACAC)

  • Pace University

  • Perot Museum of Nature and Science

  • Pingree School

  • Pomona College

  • Rider University

  • Rose-Hulman Institute of Technology

  • Science Foundation Arizona

  • Sewanee: The University of the South

  • Skidmore College

  • Smith College

  • St. Lawrence University

  • Storbeck Search

  • Texas Tech University

  • Texas Tech University System

  • Trinity College

  • Trinity University

  • Tulane University

  • Tulane University A. B. Freeman School of Business

  • Tulane University School of Liberal Arts

  • U.S.-Mexico Foundation for Science

  • University of Massachusetts Amherst

  • University of South Carolina

  • University of Tampa

  • Vanderbilt University

  • Washington State University

  • Willamette University

  • Williams College

This is the scope of services in which we have extensive experience. Let us know if we might help you and we’ll be happy to discuss the options of greatest use. 

Strategic Change, Branding & Positioning

When you want to reconsider what sets your institution apart, what strategic goals are worth pursuing, or how to communicate effectively with your specific communities, we can provide these phases of change individually or in the right combination:

  • Institutional strategy and messaging

  • Institutional rebrands and brand refreshes

  • Differentiated institutional positioning 

  • Audience and stakeholder research

  • Messaging platforms, toolkits, and brand systems

  • Executive- and board-level messaging

  • Community engagement in new directions

Interim Communications & Marketing Leadership

When you have a vacant leadership role or capacity is stretched, we can help you maintain momentum, stabilize teams, and advance critical projects with:

  • Interim or fractional communications and marketing leadership

  • Regularized leadership or team support in times of special challenge

  • Support for presidents and cabinets during critical inflection points 

  • Assessments with recommendations to make the most of communications structural and staffing investments

Leadership & Executive Counsel

If you are a president, board, or senior leader navigating difficult transitions or complex institutional situations, we can provide the counsel and writing to serve:

  • Board and cabinet communications

  • Dynamic institutional change and organizational re-alignment

  • Times of pivotal growth, disruption, or restructuring

  • Boards navigating presidential transitions

  • Transitions for new presidents

Campaigns, Advancement & Fundraising Strategy

If you are a president or advancement leader looking to boost any stage of fundraising, from day-to-day outreach to major campaigns, we can provide the strategic frameworks and complete creative suites for:

  • Fundraising strategies

  • Advancement messaging

  • Campaign communications

  • Campaign readiness

  • Campaign naming and storytelling

  • Cases for support

  • Campaign microsites, videos, and fundraising collaterals

  • Donor-facing narratives

  • Annual advancement communications

Admissions & Enrollment

When you want your institution to stand out in a competitive recruitment market with messaging that doesn’t sound like everyone else’s and expresses what makes your offerings distinct, we can provide each of the below, alone or in combination:

  • Comparative analysis of programs, culture, and story relative to peers 

  • Admissions messaging strategies 

  • Fresh statements of institutional value

  • Aligned messaging across admissions, marketing, and campus partners

  • Admissions publications and recruitment storytelling

  • Enrollment-focused websites and digital experiences

Crisis, Issues & Reputation

When you must foster trust, preserve credibility, and serve worried communications through the most challenging moments, we can provide:

  • Preparative training in crisis and media communications

  • Formal crisis communications strategy

  • Real-time crisis communications management and response

  • Issues and reputation management

  • Scenario planning and leadership training

  • Preparation for significant campus and public forums

Assessments, Audits & Readiness

When you want to help your institution or department examine its operational structures and practices for productive change, we can provide:

  • Communications and organizational audits

  • Operational and structural assessments

  • Campaign, change, and crisis readiness assessments

Training, Coaching & Capacity Building

When you or your team seek practical, tailored support that builds confidence, coordination, and skill, we can provide:

  • Executive coaching

  • Public speaking and presentation training

  • Workshops on change management, strategic thinking, and prioritization

  • Tailored training for advancement, admissions, and communications teams

  • Training for fundraising staff in messaging and confident conversations

  • Scenario-based training for change, crisis, and leadership transitions

Digital, Technology & AI

Our technology expert can help you make intentional, future-ready decisions on:

  • AI readiness and responsible-use strategy

  • Digital strategy and governance

  • CMS strategy and long-term platform planning

  • Technology and MarTech stack assessments

  • Technology alignment across communications, enrollment, and advancement

Videography

Our stellar filmmaking team creates high-quality visual storytelling that reflects institutional values, ambitions, and culture for every audience with:

  • Campaign launch and fundraising videos

  • Brand anthem and positioning videos

  • Videos celebrating singular institutional moments or news

  • Admissions and student-life storytelling

  • Presidential introductions and leadership videos

What Our Clients Say


“Mackey Strategies has elevated the way we communicate our story, helping our messaging truly reflect our values and resonate with our audiences. Their strategic insights have been instrumental in shaping how we define and share our identity. ‘Together, We…’ isn’t just a slogan—it’s a powerful expression of who we are and what sets us apart. We appreciate their expertise, vision, and partnership.”

— Santhana Naidu, Vice President for Marketing & Communications, Rose-Hulman Institute of Technology 


“What was most impressive about Mackey Strategies’ work with us was their commitment to the foundational work of understanding who we are and what we represent. As a result, the materials that emerged—a new tagline, logo, and other elements of our institutional identity—are a completely authentic reflection of our values and aspirations. They were true collaborators, always enthusiastic and at times indefatigable, working with equal parts care and tenacity to elicit from us a renewed vision for ourselves. We couldn’t have hoped for more.”

— Adam F. Falk, President, Alfred P. Sloan Foundation


“Pete Mackey served as our Interim Chief Communications Officer during a period of tremendous transition and challenge in our organization. As a new CEO, he helped me learn about the communications landscape. He also created an interim strategy that set our team on a new course to success. His knowledge of the field and willingness to go above and beyond the call of duty made him a wonderful partner in this work.”

— Angel B. Pérez, Chief Executive Officer, National Association for College Admission Counseling (NACAC)


“Pete Mackey has collaborated with Skidmore College in multiple capacities, as interim VP for Communications and Marketing, as coach for multiple directors and cabinet members, as moderator for high-level discussions about key strategic priorities, and as facilitator for cabinet retreats and planning for institutional change management. He is wicked smart, widely experienced, and brings a passion for collaboration and bringing out the best in individual leaders and in institutions. Pete both challenges and supports, pushing higher ed leaders to embrace change and encouraging them to conceive of themselves as collaborative leaders. He brings a refreshing honesty and candor to the work, telling it like it is while simultaneously helping people see exciting and positive paths forward.”

— Marc Connor, President, Skidmore College


“During Melanie Moran’s partnership with Muhlenberg College, she provided outstanding strategic leadership in communications and marketing. She led efforts to create a data-driven strategic messaging framework, oversaw an audit and significant refresh of the college website, and provided leadership and good counsel in presidential and crisis communications. Her work laid the foundation for a smooth transition for our new vice president for communications and marketing, who valued her insight and collaboration greatly.”

— Kathleen E. Harring, President, Muhlenberg College

“Pete Mackey is one of the finest and most discerning writers I know, and a great listener. He takes even fragmentary ideas, quickly helps you clarify your own thinking, and efficiently produces compelling texts to fit any need. But besides that, he is gifted at developing strategies and communications that fit together beautifully.”

— John C. Bravman, President, Bucknell University

What Our Clients Say


“Mackey Strategies has elevated the way we communicate our story, helping our messaging truly reflect our values and resonate with our audiences. Their strategic insights have been instrumental in shaping how we define and share our identity. ‘Together, We…’ isn’t just a slogan—it’s a powerful expression of who we are and what sets us apart. We appreciate their expertise, vision, and partnership.”

— Santhana Naidu, Vice President for Marketing & Communications, Rose-Hulman Institute of Technology 


“What was most impressive about Mackey Strategies’ work with us was their commitment to the foundational work of understanding who we are and what we represent. As a result, the materials that emerged—a new tagline, logo, and other elements of our institutional identity—are a completely authentic reflection of our values and aspirations. They were true collaborators, always enthusiastic and at times indefatigable, working with equal parts care and tenacity to elicit from us a renewed vision for ourselves. We couldn’t have hoped for more.”

— Adam F. Falk, President, Alfred P. Sloan Foundation


“Pete Mackey served as our Interim Chief Communications Officer during a period of tremendous transition and challenge in our organization. As a new CEO, he helped me learn about the communications landscape. He also created an interim strategy that set our team on a new course to success. His knowledge of the field and willingness to go above and beyond the call of duty made him a wonderful partner in this work.”

— Angel B. Pérez, Chief Executive Officer, National Association for College Admission Counseling (NACAC)


“Pete Mackey has collaborated with Skidmore College in multiple capacities, as interim VP for Communications and Marketing, as coach for multiple directors and cabinet members, as moderator for high-level discussions about key strategic priorities, and as facilitator for cabinet retreats and planning for institutional change management. He is wicked smart, widely experienced, and brings a passion for collaboration and bringing out the best in individual leaders and in institutions. Pete both challenges and supports, pushing higher ed leaders to embrace change and encouraging them to conceive of themselves as collaborative leaders. He brings a refreshing honesty and candor to the work, telling it like it is while simultaneously helping people see exciting and positive paths forward.”

— Marc Connor, President, Skidmore College


“During Melanie Moran’s partnership with Muhlenberg College, she provided outstanding strategic leadership in communications and marketing. She led efforts to create a data-driven strategic messaging framework, oversaw an audit and significant refresh of the college website, and provided leadership and good counsel in presidential and crisis communications. Her work laid the foundation for a smooth transition for our new vice president for communications and marketing, who valued her insight and collaboration greatly.”

— Kathleen E. Harring, President, Muhlenberg College

“Pete Mackey is one of the finest and most discerning writers I know, and a great listener. He takes even fragmentary ideas, quickly helps you clarify your own thinking, and efficiently produces compelling texts to fit any need. But besides that, he is gifted at developing strategies and communications that fit together beautifully.”

— John C. Bravman, President, Bucknell University

Contact Us

We tailor our services to produce the work that moves your mission forward.

Contact Us

We tailor our services to produce the work that moves your mission forward.

Contact Us

We tailor our services to produce the work that moves your mission forward.

Contact Us

We tailor our services to produce the work that moves your mission forward.

We are proud to partner with some of America’s finest colleges, universities, independent schools, foundations, and nonprofit institutions.

What Our Clients Say


“Mackey Strategies has elevated the way we communicate our story, helping our messaging truly reflect our values and resonate with our audiences. Their strategic insights have been instrumental in shaping how we define and share our identity. ‘Together, We…’ isn’t just a slogan—it’s a powerful expression of who we are and what sets us apart. We appreciate their expertise, vision, and partnership.”

— Santhana Naidu, Vice President for Marketing & Communications, Rose-Hulman Institute of Technology 


“What was most impressive about Mackey Strategies’ work with us was their commitment to the foundational work of understanding who we are and what we represent. As a result, the materials that emerged—a new tagline, logo, and other elements of our institutional identity—are a completely authentic reflection of our values and aspirations. They were true collaborators, always enthusiastic and at times indefatigable, working with equal parts care and tenacity to elicit from us a renewed vision for ourselves. We couldn’t have hoped for more.”

— Adam F. Falk, President, Alfred P. Sloan Foundation


“Pete Mackey served as our Interim Chief Communications Officer during a period of tremendous transition and challenge in our organization. As a new CEO, he helped me learn about the communications landscape. He also created an interim strategy that set our team on a new course to success. His knowledge of the field and willingness to go above and beyond the call of duty made him a wonderful partner in this work.”

— Angel B. Pérez, Chief Executive Officer, National Association for College Admission Counseling (NACAC)


“Pete Mackey has collaborated with Skidmore College in multiple capacities, as interim VP for Communications and Marketing, as coach for multiple directors and cabinet members, as moderator for high-level discussions about key strategic priorities, and as facilitator for cabinet retreats and planning for institutional change management. He is wicked smart, widely experienced, and brings a passion for collaboration and bringing out the best in individual leaders and in institutions. Pete both challenges and supports, pushing higher ed leaders to embrace change and encouraging them to conceive of themselves as collaborative leaders. He brings a refreshing honesty and candor to the work, telling it like it is while simultaneously helping people see exciting and positive paths forward.”

— Marc Connor, President, Skidmore College


“During Melanie Moran’s partnership with Muhlenberg College, she provided outstanding strategic leadership in communications and marketing. She led efforts to create a data-driven strategic messaging framework, oversaw an audit and significant refresh of the college website, and provided leadership and good counsel in presidential and crisis communications. Her work laid the foundation for a smooth transition for our new vice president for communications and marketing, who valued her insight and collaboration greatly.”

— Kathleen E. Harring, President, Muhlenberg College

“Pete Mackey is one of the finest and most discerning writers I know, and a great listener. He takes even fragmentary ideas, quickly helps you clarify your own thinking, and efficiently produces compelling texts to fit any need. But besides that, he is gifted at developing strategies and communications that fit together beautifully.”

— John C. Bravman, President, Bucknell University

  • American Association of State Colleges and Universities (AASCU)

  • American Talent Initiative

  • American University of Afghanistan

  • Amherst College

  • Aurora University

  • Boston University

  • Brandeis University

  • Bucknell University

  • Carleton College

  • Clark University

  • College Advising Corps

  • Colorado College

  • Connecticut College

  • Concord Academy

  • Eaglebrook School

  • Empire State University

  • Franklin & Marshall College

  • Furman University

  • Georgian Court University

  • Gettysburg College

  • Hesston College

  • The Hotchkiss School

  • The Hun School of Princeton

  • Indiana State University

  • Innovation Advisory Partners

  • Ithaca College

  • The Jack Kent Cooke Foundation

  • Johns Hopkins University

  • Kettering University

  • Kimball Union Academy

  • Lafayette College

  • Marist College

  • Maryland Institute College of Art

  • Moravian University

  • Muhlenberg College

  • National Association for College Admission Counseling (NACAC)

  • Pace University

  • Perot Museum of Nature and Science

  • Pingree School

  • Pomona College

  • Rider University

  • Rose-Hulman Institute of Technology

  • Science Foundation Arizona

  • Sewanee: The University of the South

  • Skidmore College

  • Smith College

  • St. Lawrence University

  • Storbeck Search

  • Texas Tech University

  • Texas Tech University System

  • Trinity College

  • Trinity University

  • Tulane University

  • Tulane University A. B. Freeman School of Business

  • Tulane University School of Liberal Arts

  • U.S.-Mexico Foundation for Science

  • University of Massachusetts Amherst

  • University of South Carolina

  • University of Tampa

  • Vanderbilt University

  • Washington State University

  • Willamette University

  • Williams College

We are proud to partner with some of America’s finest colleges, universities, independent schools, foundations, and nonprofit institutions.

  • American Association of State Colleges and Universities (AASCU)

  • American Talent Initiative

  • American University of Afghanistan

  • Amherst College

  • Aurora University

  • Boston University

  • Brandeis University

  • Bucknell University

  • Carleton College

  • Clark University

  • College Advising Corps

  • Colorado College

  • Connecticut College

  • Concord Academy

  • Eaglebrook School

  • Empire State University

  • Franklin & Marshall College

  • Furman University

  • Georgian Court University

  • Gettysburg College

  • Hesston College

  • The Hotchkiss School

  • The Hun School of Princeton

  • Indiana State University

  • Innovation Advisory Partners

  • Ithaca College

  • The Jack Kent Cooke Foundation

  • Johns Hopkins University

  • Kettering University

  • Kimball Union Academy

  • Lafayette College

  • Marist College

  • Maryland Institute College of Art

  • Moravian University

  • Muhlenberg College

  • National Association for College Admission Counseling (NACAC)

  • Pace University

  • Perot Museum of Nature and Science

  • Pingree School

  • Pomona College

  • Rider University

  • Rose-Hulman Institute of Technology

  • Science Foundation Arizona

  • Sewanee: The University of the South

  • Skidmore College

  • Smith College

  • St. Lawrence University

  • Storbeck Search

  • Texas Tech University

  • Texas Tech University System

  • Trinity College

  • Trinity University

  • Tulane University

  • Tulane University A. B. Freeman School of Business

  • Tulane University School of Liberal Arts

  • U.S.-Mexico Foundation for Science

  • University of Massachusetts Amherst

  • University of South Carolina

  • University of Tampa

  • Vanderbilt University

  • Washington State University

  • Willamette University

  • Williams College

We are proud to partner with some of America’s finest colleges, universities, independent schools, foundations, and nonprofit institutions.

  • American Association of State Colleges and Universities (AASCU)

  • American Talent Initiative

  • American University of Afghanistan

  • Amherst College

  • Aurora University

  • Boston University

  • Brandeis University

  • Bucknell University

  • Carleton College

  • Clark University

  • College Advising Corps

  • Colorado College

  • Connecticut College

  • Concord Academy

  • Eaglebrook School

  • Empire State University

  • Franklin & Marshall College

  • Furman University

  • Georgian Court University

  • Gettysburg College

  • Hesston College

  • The Hotchkiss School

  • The Hun School of Princeton

  • Indiana State University

  • Innovation Advisory Partners

  • Ithaca College

  • The Jack Kent Cooke Foundation

  • Johns Hopkins University

  • Kettering University

  • Kimball Union Academy

  • Lafayette College

  • Marist College

  • Maryland Institute College of Art

  • Moravian University

  • Muhlenberg College

  • National Association for College Admission Counseling (NACAC)

  • Pace University

  • Perot Museum of Nature and Science

  • Pingree School

  • Pomona College

  • Rider University

  • Rose-Hulman Institute of Technology

  • Science Foundation Arizona

  • Sewanee: The University of the South

  • Skidmore College

  • Smith College

  • St. Lawrence University

  • Storbeck Search

  • Texas Tech University

  • Texas Tech University System

  • Trinity College

  • Trinity University

  • Tulane University

  • Tulane University A. B. Freeman School of Business

  • Tulane University School of Liberal Arts

  • U.S.-Mexico Foundation for Science

  • University of Massachusetts Amherst

  • University of South Carolina

  • University of Tampa

  • Vanderbilt University

  • Washington State University

  • Willamette University

  • Williams College

What Our Clients Say


“Mackey Strategies has elevated the way we communicate our story, helping our messaging truly reflect our values and resonate with our audiences. Their strategic insights have been instrumental in shaping how we define and share our identity. ‘Together, We…’ isn’t just a slogan—it’s a powerful expression of who we are and what sets us apart. We appreciate their expertise, vision, and partnership.”

— Santhana Naidu, Vice President for Marketing & Communications, Rose-Hulman Institute of Technology 


“What was most impressive about Mackey Strategies’ work with us was their commitment to the foundational work of understanding who we are and what we represent. As a result, the materials that emerged—a new tagline, logo, and other elements of our institutional identity—are a completely authentic reflection of our values and aspirations. They were true collaborators, always enthusiastic and at times indefatigable, working with equal parts care and tenacity to elicit from us a renewed vision for ourselves. We couldn’t have hoped for more.”

— Adam F. Falk, President, Alfred P. Sloan Foundation


“Pete Mackey served as our Interim Chief Communications Officer during a period of tremendous transition and challenge in our organization. As a new CEO, he helped me learn about the communications landscape. He also created an interim strategy that set our team on a new course to success. His knowledge of the field and willingness to go above and beyond the call of duty made him a wonderful partner in this work.”

— Angel B. Pérez, Chief Executive Officer, National Association for College Admission Counseling (NACAC)


“Pete Mackey has collaborated with Skidmore College in multiple capacities, as interim VP for Communications and Marketing, as coach for multiple directors and cabinet members, as moderator for high-level discussions about key strategic priorities, and as facilitator for cabinet retreats and planning for institutional change management. He is wicked smart, widely experienced, and brings a passion for collaboration and bringing out the best in individual leaders and in institutions. Pete both challenges and supports, pushing higher ed leaders to embrace change and encouraging them to conceive of themselves as collaborative leaders. He brings a refreshing honesty and candor to the work, telling it like it is while simultaneously helping people see exciting and positive paths forward.”

— Marc Connor, President, Skidmore College


“During Melanie Moran’s partnership with Muhlenberg College, she provided outstanding strategic leadership in communications and marketing. She led efforts to create a data-driven strategic messaging framework, oversaw an audit and significant refresh of the college website, and provided leadership and good counsel in presidential and crisis communications. Her work laid the foundation for a smooth transition for our new vice president for communications and marketing, who valued her insight and collaboration greatly.”

— Kathleen E. Harring, President, Muhlenberg College

“Pete Mackey is one of the finest and most discerning writers I know, and a great listener. He takes even fragmentary ideas, quickly helps you clarify your own thinking, and efficiently produces compelling texts to fit any need. But besides that, he is gifted at developing strategies and communications that fit together beautifully.”

— John C. Bravman, President, Bucknell University

© 2025 Mackey Strategies. All Rights Reserved.

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© 2025 Mackey Strategies. All Rights Reserved.

Our site uses cookies and similar tools that may connect your activity with your email to deliver relevant communications. To opt out, visit: https://app.retention.com/optout.

© 2025 Mackey Strategies. All Rights Reserved.

Our site uses cookies and similar tools that may connect your activity with your email to deliver relevant communications. To opt out, visit: https://app.retention.com/optout.

© 2025 Mackey Strategies. All Rights Reserved.

Our site uses cookies and similar tools that may connect your activity with your email to deliver relevant communications. To opt out, visit: https://app.retention.com/optout.

What Our Clients Say


“Mackey Strategies has elevated the way we communicate our story, helping our messaging truly reflect our values and resonate with our audiences. Their strategic insights have been instrumental in shaping how we define and share our identity. ‘Together, We…’ isn’t just a slogan—it’s a powerful expression of who we are and what sets us apart. We appreciate their expertise, vision, and partnership.”

— Santhana Naidu, Vice President for Marketing & Communications, Rose-Hulman Institute of Technology 


“What was most impressive about Mackey Strategies’ work with us was their commitment to the foundational work of understanding who we are and what we represent. As a result, the materials that emerged—a new tagline, logo, and other elements of our institutional identity—are a completely authentic reflection of our values and aspirations. They were true collaborators, always enthusiastic and at times indefatigable, working with equal parts care and tenacity to elicit from us a renewed vision for ourselves. We couldn’t have hoped for more.”

— Adam F. Falk, President, Alfred P. Sloan Foundation


“Pete Mackey served as our Interim Chief Communications Officer during a period of tremendous transition and challenge in our organization. As a new CEO, he helped me learn about the communications landscape. He also created an interim strategy that set our team on a new course to success. His knowledge of the field and willingness to go above and beyond the call of duty made him a wonderful partner in this work.”

— Angel B. Pérez, Chief Executive Officer, National Association for College Admission Counseling (NACAC)


“Pete Mackey has collaborated with Skidmore College in multiple capacities, as interim VP for Communications and Marketing, as coach for multiple directors and cabinet members, as moderator for high-level discussions about key strategic priorities, and as facilitator for cabinet retreats and planning for institutional change management. He is wicked smart, widely experienced, and brings a passion for collaboration and bringing out the best in individual leaders and in institutions. Pete both challenges and supports, pushing higher ed leaders to embrace change and encouraging them to conceive of themselves as collaborative leaders. He brings a refreshing honesty and candor to the work, telling it like it is while simultaneously helping people see exciting and positive paths forward.”

— Marc Connor, President, Skidmore College


“During Melanie Moran’s partnership with Muhlenberg College, she provided outstanding strategic leadership in communications and marketing. She led efforts to create a data-driven strategic messaging framework, oversaw an audit and significant refresh of the college website, and provided leadership and good counsel in presidential and crisis communications. Her work laid the foundation for a smooth transition for our new vice president for communications and marketing, who valued her insight and collaboration greatly.”

— Kathleen E. Harring, President, Muhlenberg College

“Pete Mackey is one of the finest and most discerning writers I know, and a great listener. He takes even fragmentary ideas, quickly helps you clarify your own thinking, and efficiently produces compelling texts to fit any need. But besides that, he is gifted at developing strategies and communications that fit together beautifully.”

— John C. Bravman, President, Bucknell University

“Mackey Strategies has elevated the way we communicate our story, helping our messaging truly reflect our values and resonate with our audiences. Their strategic insights have been instrumental in shaping how we define and share our identity. ‘Together, We…’ isn’t just a slogan—it’s a powerful expression of who we are and what sets us apart. We appreciate their expertise, vision, and partnership.”

— Santhana Naidu, Vice President for Marketing & Communications, Rose-Hulman Institute of Technology 


“What was most impressive about Mackey Strategies’ work with us was their commitment to the foundational work of understanding who we are and what we represent. As a result, the materials that emerged—a new tagline, logo, and other elements of our institutional identity—are a completely authentic reflection of our values and aspirations. They were true collaborators, always enthusiastic and at times indefatigable, working with equal parts care and tenacity to elicit from us a renewed vision for ourselves. We couldn’t have hoped for more.”

— Adam F. Falk, President, Alfred P. Sloan Foundation


“Pete Mackey served as our Interim Chief Communications Officer during a period of tremendous transition and challenge in our organization. As a new CEO, he helped me learn about the communications landscape. He also created an interim strategy that set our team on a new course to success. His knowledge of the field and willingness to go above and beyond the call of duty made him a wonderful partner in this work.”

— Angel B. Pérez, Chief Executive Officer, National Association for College Admission Counseling (NACAC)


“During Melanie Moran’s partnership with Muhlenberg College, she provided outstanding strategic leadership in communications and marketing. She led efforts to create a data-driven strategic messaging framework, oversaw an audit and significant refresh of the college website, and provided leadership and good counsel in presidential and crisis communications. Her work laid the foundation for a smooth transition for our new vice president for communications and marketing, who valued her insight and collaboration greatly.”

— Kathleen E. Harring, President, Muhlenberg College


“Pete Mackey has collaborated with Skidmore College in multiple capacities, as interim VP for Communications and Marketing, as coach for multiple directors and cabinet members, as moderator for high-level discussions about key strategic priorities, and as facilitator for cabinet retreats and planning for institutional change management. He is wicked smart, widely experienced, and brings a passion for collaboration and bringing out the best in individual leaders and in institutions. Pete both challenges and supports, pushing higher ed leaders to embrace change and encouraging them to conceive of themselves as collaborative leaders. He brings a refreshing honesty and candor to the work, telling it like it is while simultaneously helping people see exciting and positive paths forward.”

— Marc Connor, President, Skidmore College


“Kim Verstandig has to be one of the most talented fundraisers in the industry. Smart and strategic, she has a good head for business, a talent for assembling strong teams, and a gift for building donor relationships. Because of her leadership, our college sailed through the largest and most ambitious fundraising campaign in its history, not only exceeding the goal but also beating the deadline by one full year. She offers an unusually powerful package: bringing the highest standards of professionalism as well as unimaginable joy to everything she does.”

— Katherine Bergeron, President Emerita, Connecticut College


“Pete Mackey is one of the finest and most discerning writers I know, and a great listener. He takes even fragmentary ideas, quickly helps you clarify your own thinking, and efficiently produces compelling texts to fit any need. But besides that, he is gifted at developing strategies and communications that fit together beautifully.”

— John C. Bravman, President, Bucknell University


“Mackey Strategies has elevated the way we communicate our story, helping our messaging truly reflect our values and resonate with our audiences. Their strategic insights have been instrumental in shaping how we define and share our identity. ‘Together, We…’ isn’t just a slogan—it’s a powerful expression of who we are and what sets us apart. We appreciate their expertise, vision, and partnership.”

— Santhana Naidu, Vice President for Marketing & Communications, Rose-Hulman Institute of Technology 


“What was most impressive about Mackey Strategies’ work with us was their commitment to the foundational work of understanding who we are and what we represent. As a result, the materials that emerged—a new tagline, logo, and other elements of our institutional identity—are a completely authentic reflection of our values and aspirations. They were true collaborators, always enthusiastic and at times indefatigable, working with equal parts care and tenacity to elicit from us a renewed vision for ourselves. We couldn’t have hoped for more.”

— Adam F. Falk, President, Alfred P. Sloan Foundation


“Pete Mackey served as our Interim Chief Communications Officer during a period of tremendous transition and challenge in our organization. As a new CEO, he helped me learn about the communications landscape. He also created an interim strategy that set our team on a new course to success. His knowledge of the field and willingness to go above and beyond the call of duty made him a wonderful partner in this work.”

— Angel B. Pérez, Chief Executive Officer, National Association for College Admission Counseling (NACAC)


“Pete Mackey has collaborated with Skidmore College in multiple capacities, as interim VP for Communications and Marketing, as coach for multiple directors and cabinet members, as moderator for high-level discussions about key strategic priorities, and as facilitator for cabinet retreats and planning for institutional change management. He is wicked smart, widely experienced, and brings a passion for collaboration and bringing out the best in individual leaders and in institutions. Pete both challenges and supports, pushing higher ed leaders to embrace change and encouraging them to conceive of themselves as collaborative leaders. He brings a refreshing honesty and candor to the work, telling it like it is while simultaneously helping people see exciting and positive paths forward.”

— Marc Connor, President, Skidmore College


“During Melanie Moran’s partnership with Muhlenberg College, she provided outstanding strategic leadership in communications and marketing. She led efforts to create a data-driven strategic messaging framework, oversaw an audit and significant refresh of the college website, and provided leadership and good counsel in presidential and crisis communications. Her work laid the foundation for a smooth transition for our new vice president for communications and marketing, who valued her insight and collaboration greatly.”

— Kathleen E. Harring, President, Muhlenberg College

“Pete Mackey is one of the finest and most discerning writers I know, and a great listener. He takes even fragmentary ideas, quickly helps you clarify your own thinking, and efficiently produces compelling texts to fit any need. But besides that, he is gifted at developing strategies and communications that fit together beautifully.”

— John C. Bravman, President, Bucknell University