Client List
Creating impact together.
Creating impact together.
We are proud to partner with some of America’s finest colleges, universities, independent schools, foundations, and nonprofit institutions.
American Association of State Colleges and Universities (AASCU)
American Talent Initiative
American University of Afghanistan
Amherst College
Aurora University
Boston University
Brandeis University
Bucknell University
Carleton College
Clark University
College Advising Corps
Colorado College
Connecticut College
Concord Academy
Eaglebrook School
Empire State University
Franklin & Marshall College
Furman University
Georgian Court University
Gettysburg College
Hesston College
The Hotchkiss School
The Hun School of Princeton
Indiana State University
Innovation Advisory Partners
Ithaca College
The Jack Kent Cooke Foundation
Johns Hopkins University
Kettering University
Kimball Union Academy
Lafayette College
Marist College
Maryland Institute College of Art
Moravian University
Muhlenberg College
National Association for College Admission Counseling (NACAC)
Pace University
Perot Museum of Nature and Science
Pingree School
Pomona College
Rider University
Rose-Hulman Institute of Technology
Science Foundation Arizona
Sewanee: The University of the South
Skidmore College
Smith College
St. Lawrence University
Storbeck Search
Texas Tech University
Texas Tech University System
Trinity College
Trinity University
Tulane University
Tulane University A. B. Freeman School of Business
Tulane University School of Liberal Arts
U.S.-Mexico Foundation for Science
University of Massachusetts Amherst
University of South Carolina
University of Tampa
Vanderbilt University
Washington State University
Willamette University
Williams College
This is the scope of services in which we have extensive experience. Let us know if we might help you and we’ll be happy to discuss the options of greatest use.
Strategic Change, Branding & Positioning
When you want to reconsider what sets your institution apart, what strategic goals are worth pursuing, or how to communicate effectively with your specific communities, we can provide these phases of change individually or in the right combination:
Institutional strategy and messaging
Institutional rebrands and brand refreshes
Differentiated institutional positioning
Audience and stakeholder research
Messaging platforms, toolkits, and brand systems
Executive- and board-level messaging
Community engagement in new directions
Interim Communications & Marketing Leadership
When you have a vacant leadership role or capacity is stretched, we can help you maintain momentum, stabilize teams, and advance critical projects with:
Interim or fractional communications and marketing leadership
Regularized leadership or team support in times of special challenge
Support for presidents and cabinets during critical inflection points
Assessments with recommendations to make the most of communications structural and staffing investments
Leadership & Executive Counsel
If you are a president, board, or senior leader navigating difficult transitions or complex institutional situations, we can provide the counsel and writing to serve:
Board and cabinet communications
Dynamic institutional change and organizational re-alignment
Times of pivotal growth, disruption, or restructuring
Boards navigating presidential transitions
Transitions for new presidents
Campaigns, Advancement & Fundraising Strategy
If you are a president or advancement leader looking to boost any stage of fundraising, from day-to-day outreach to major campaigns, we can provide the strategic frameworks and complete creative suites for:
Fundraising strategies
Advancement messaging
Campaign communications
Campaign readiness
Campaign naming and storytelling
Cases for support
Campaign microsites, videos, and fundraising collaterals
Donor-facing narratives
Annual advancement communications
Admissions & Enrollment
When you want your institution to stand out in a competitive recruitment market with messaging that doesn’t sound like everyone else’s and expresses what makes your offerings distinct, we can provide each of the below, alone or in combination:
Comparative analysis of programs, culture, and story relative to peers
Admissions messaging strategies
Fresh statements of institutional value
Aligned messaging across admissions, marketing, and campus partners
Admissions publications and recruitment storytelling
Enrollment-focused websites and digital experiences
Crisis, Issues & Reputation
When you must foster trust, preserve credibility, and serve worried communications through the most challenging moments, we can provide:
Preparative training in crisis and media communications
Formal crisis communications strategy
Real-time crisis communications management and response
Issues and reputation management
Scenario planning and leadership training
Preparation for significant campus and public forums
Assessments, Audits & Readiness
When you want to help your institution or department examine its operational structures and practices for productive change, we can provide:
Communications and organizational audits
Operational and structural assessments
Campaign, change, and crisis readiness assessments
Training, Coaching & Capacity Building
When you or your team seek practical, tailored support that builds confidence, coordination, and skill, we can provide:
Executive coaching
Public speaking and presentation training
Workshops on change management, strategic thinking, and prioritization
Tailored training for advancement, admissions, and communications teams
Training for fundraising staff in messaging and confident conversations
Scenario-based training for change, crisis, and leadership transitions
Digital, Technology & AI
Our technology expert can help you make intentional, future-ready decisions on:
AI readiness and responsible-use strategy
Digital strategy and governance
CMS strategy and long-term platform planning
Technology and MarTech stack assessments
Technology alignment across communications, enrollment, and advancement
Videography
Our stellar filmmaking team creates high-quality visual storytelling that reflects institutional values, ambitions, and culture for every audience with:
Campaign launch and fundraising videos
Brand anthem and positioning videos
Videos celebrating singular institutional moments or news
Admissions and student-life storytelling
Presidential introductions and leadership videos
What Our Clients Say
“Mackey Strategies has elevated the way we communicate our story, helping our messaging truly reflect our values and resonate with our audiences. Their strategic insights have been instrumental in shaping how we define and share our identity. ‘Together, We…’ isn’t just a slogan—it’s a powerful expression of who we are and what sets us apart. We appreciate their expertise, vision, and partnership.”
— Santhana Naidu, Vice President for Marketing & Communications, Rose-Hulman Institute of Technology
“What was most impressive about Mackey Strategies’ work with us was their commitment to the foundational work of understanding who we are and what we represent. As a result, the materials that emerged—a new tagline, logo, and other elements of our institutional identity—are a completely authentic reflection of our values and aspirations. They were true collaborators, always enthusiastic and at times indefatigable, working with equal parts care and tenacity to elicit from us a renewed vision for ourselves. We couldn’t have hoped for more.”
— Adam F. Falk, President, Alfred P. Sloan Foundation
“Pete Mackey served as our Interim Chief Communications Officer during a period of tremendous transition and challenge in our organization. As a new CEO, he helped me learn about the communications landscape. He also created an interim strategy that set our team on a new course to success. His knowledge of the field and willingness to go above and beyond the call of duty made him a wonderful partner in this work.”
— Angel B. Pérez, Chief Executive Officer, National Association for College Admission Counseling (NACAC)
“Pete Mackey has collaborated with Skidmore College in multiple capacities, as interim VP for Communications and Marketing, as coach for multiple directors and cabinet members, as moderator for high-level discussions about key strategic priorities, and as facilitator for cabinet retreats and planning for institutional change management. He is wicked smart, widely experienced, and brings a passion for collaboration and bringing out the best in individual leaders and in institutions. Pete both challenges and supports, pushing higher ed leaders to embrace change and encouraging them to conceive of themselves as collaborative leaders. He brings a refreshing honesty and candor to the work, telling it like it is while simultaneously helping people see exciting and positive paths forward.”
— Marc Connor, President, Skidmore College
“During Melanie Moran’s partnership with Muhlenberg College, she provided outstanding strategic leadership in communications and marketing. She led efforts to create a data-driven strategic messaging framework, oversaw an audit and significant refresh of the college website, and provided leadership and good counsel in presidential and crisis communications. Her work laid the foundation for a smooth transition for our new vice president for communications and marketing, who valued her insight and collaboration greatly.”
— Kathleen E. Harring, President, Muhlenberg College
“Pete Mackey is one of the finest and most discerning writers I know, and a great listener. He takes even fragmentary ideas, quickly helps you clarify your own thinking, and efficiently produces compelling texts to fit any need. But besides that, he is gifted at developing strategies and communications that fit together beautifully.”
— John C. Bravman, President, Bucknell University
What Our Clients Say
“Mackey Strategies has elevated the way we communicate our story, helping our messaging truly reflect our values and resonate with our audiences. Their strategic insights have been instrumental in shaping how we define and share our identity. ‘Together, We…’ isn’t just a slogan—it’s a powerful expression of who we are and what sets us apart. We appreciate their expertise, vision, and partnership.”
— Santhana Naidu, Vice President for Marketing & Communications, Rose-Hulman Institute of Technology
“What was most impressive about Mackey Strategies’ work with us was their commitment to the foundational work of understanding who we are and what we represent. As a result, the materials that emerged—a new tagline, logo, and other elements of our institutional identity—are a completely authentic reflection of our values and aspirations. They were true collaborators, always enthusiastic and at times indefatigable, working with equal parts care and tenacity to elicit from us a renewed vision for ourselves. We couldn’t have hoped for more.”
— Adam F. Falk, President, Alfred P. Sloan Foundation
“Pete Mackey served as our Interim Chief Communications Officer during a period of tremendous transition and challenge in our organization. As a new CEO, he helped me learn about the communications landscape. He also created an interim strategy that set our team on a new course to success. His knowledge of the field and willingness to go above and beyond the call of duty made him a wonderful partner in this work.”
— Angel B. Pérez, Chief Executive Officer, National Association for College Admission Counseling (NACAC)
“Pete Mackey has collaborated with Skidmore College in multiple capacities, as interim VP for Communications and Marketing, as coach for multiple directors and cabinet members, as moderator for high-level discussions about key strategic priorities, and as facilitator for cabinet retreats and planning for institutional change management. He is wicked smart, widely experienced, and brings a passion for collaboration and bringing out the best in individual leaders and in institutions. Pete both challenges and supports, pushing higher ed leaders to embrace change and encouraging them to conceive of themselves as collaborative leaders. He brings a refreshing honesty and candor to the work, telling it like it is while simultaneously helping people see exciting and positive paths forward.”
— Marc Connor, President, Skidmore College
“During Melanie Moran’s partnership with Muhlenberg College, she provided outstanding strategic leadership in communications and marketing. She led efforts to create a data-driven strategic messaging framework, oversaw an audit and significant refresh of the college website, and provided leadership and good counsel in presidential and crisis communications. Her work laid the foundation for a smooth transition for our new vice president for communications and marketing, who valued her insight and collaboration greatly.”
— Kathleen E. Harring, President, Muhlenberg College
“Pete Mackey is one of the finest and most discerning writers I know, and a great listener. He takes even fragmentary ideas, quickly helps you clarify your own thinking, and efficiently produces compelling texts to fit any need. But besides that, he is gifted at developing strategies and communications that fit together beautifully.”
— John C. Bravman, President, Bucknell University
Contact Us
We tailor our services to produce the work that moves your mission forward.
Contact Us
We tailor our services to produce the work that moves your mission forward.
Contact Us
We tailor our services to produce the work that moves your mission forward.
Contact Us
We tailor our services to produce the work that moves your mission forward.
We are proud to partner with some of America’s finest colleges, universities, independent schools, foundations, and nonprofit institutions.
What Our Clients Say
“Mackey Strategies has elevated the way we communicate our story, helping our messaging truly reflect our values and resonate with our audiences. Their strategic insights have been instrumental in shaping how we define and share our identity. ‘Together, We…’ isn’t just a slogan—it’s a powerful expression of who we are and what sets us apart. We appreciate their expertise, vision, and partnership.”
— Santhana Naidu, Vice President for Marketing & Communications, Rose-Hulman Institute of Technology
“What was most impressive about Mackey Strategies’ work with us was their commitment to the foundational work of understanding who we are and what we represent. As a result, the materials that emerged—a new tagline, logo, and other elements of our institutional identity—are a completely authentic reflection of our values and aspirations. They were true collaborators, always enthusiastic and at times indefatigable, working with equal parts care and tenacity to elicit from us a renewed vision for ourselves. We couldn’t have hoped for more.”
— Adam F. Falk, President, Alfred P. Sloan Foundation
“Pete Mackey served as our Interim Chief Communications Officer during a period of tremendous transition and challenge in our organization. As a new CEO, he helped me learn about the communications landscape. He also created an interim strategy that set our team on a new course to success. His knowledge of the field and willingness to go above and beyond the call of duty made him a wonderful partner in this work.”
— Angel B. Pérez, Chief Executive Officer, National Association for College Admission Counseling (NACAC)
“Pete Mackey has collaborated with Skidmore College in multiple capacities, as interim VP for Communications and Marketing, as coach for multiple directors and cabinet members, as moderator for high-level discussions about key strategic priorities, and as facilitator for cabinet retreats and planning for institutional change management. He is wicked smart, widely experienced, and brings a passion for collaboration and bringing out the best in individual leaders and in institutions. Pete both challenges and supports, pushing higher ed leaders to embrace change and encouraging them to conceive of themselves as collaborative leaders. He brings a refreshing honesty and candor to the work, telling it like it is while simultaneously helping people see exciting and positive paths forward.”
— Marc Connor, President, Skidmore College
“During Melanie Moran’s partnership with Muhlenberg College, she provided outstanding strategic leadership in communications and marketing. She led efforts to create a data-driven strategic messaging framework, oversaw an audit and significant refresh of the college website, and provided leadership and good counsel in presidential and crisis communications. Her work laid the foundation for a smooth transition for our new vice president for communications and marketing, who valued her insight and collaboration greatly.”
— Kathleen E. Harring, President, Muhlenberg College
“Pete Mackey is one of the finest and most discerning writers I know, and a great listener. He takes even fragmentary ideas, quickly helps you clarify your own thinking, and efficiently produces compelling texts to fit any need. But besides that, he is gifted at developing strategies and communications that fit together beautifully.”
— John C. Bravman, President, Bucknell University
American Association of State Colleges and Universities (AASCU)
American Talent Initiative
American University of Afghanistan
Amherst College
Aurora University
Boston University
Brandeis University
Bucknell University
Carleton College
Clark University
College Advising Corps
Colorado College
Connecticut College
Concord Academy
Eaglebrook School
Empire State University
Franklin & Marshall College
Furman University
Georgian Court University
Gettysburg College
Hesston College
The Hotchkiss School
The Hun School of Princeton
Indiana State University
Innovation Advisory Partners
Ithaca College
The Jack Kent Cooke Foundation
Johns Hopkins University
Kettering University
Kimball Union Academy
Lafayette College
Marist College
Maryland Institute College of Art
Moravian University
Muhlenberg College
National Association for College Admission Counseling (NACAC)
Pace University
Perot Museum of Nature and Science
Pingree School
Pomona College
Rider University
Rose-Hulman Institute of Technology
Science Foundation Arizona
Sewanee: The University of the South
Skidmore College
Smith College
St. Lawrence University
Storbeck Search
Texas Tech University
Texas Tech University System
Trinity College
Trinity University
Tulane University
Tulane University A. B. Freeman School of Business
Tulane University School of Liberal Arts
U.S.-Mexico Foundation for Science
University of Massachusetts Amherst
University of South Carolina
University of Tampa
Vanderbilt University
Washington State University
Willamette University
Williams College
We are proud to partner with some of America’s finest colleges, universities, independent schools, foundations, and nonprofit institutions.
American Association of State Colleges and Universities (AASCU)
American Talent Initiative
American University of Afghanistan
Amherst College
Aurora University
Boston University
Brandeis University
Bucknell University
Carleton College
Clark University
College Advising Corps
Colorado College
Connecticut College
Concord Academy
Eaglebrook School
Empire State University
Franklin & Marshall College
Furman University
Georgian Court University
Gettysburg College
Hesston College
The Hotchkiss School
The Hun School of Princeton
Indiana State University
Innovation Advisory Partners
Ithaca College
The Jack Kent Cooke Foundation
Johns Hopkins University
Kettering University
Kimball Union Academy
Lafayette College
Marist College
Maryland Institute College of Art
Moravian University
Muhlenberg College
National Association for College Admission Counseling (NACAC)
Pace University
Perot Museum of Nature and Science
Pingree School
Pomona College
Rider University
Rose-Hulman Institute of Technology
Science Foundation Arizona
Sewanee: The University of the South
Skidmore College
Smith College
St. Lawrence University
Storbeck Search
Texas Tech University
Texas Tech University System
Trinity College
Trinity University
Tulane University
Tulane University A. B. Freeman School of Business
Tulane University School of Liberal Arts
U.S.-Mexico Foundation for Science
University of Massachusetts Amherst
University of South Carolina
University of Tampa
Vanderbilt University
Washington State University
Willamette University
Williams College
We are proud to partner with some of America’s finest colleges, universities, independent schools, foundations, and nonprofit institutions.
American Association of State Colleges and Universities (AASCU)
American Talent Initiative
American University of Afghanistan
Amherst College
Aurora University
Boston University
Brandeis University
Bucknell University
Carleton College
Clark University
College Advising Corps
Colorado College
Connecticut College
Concord Academy
Eaglebrook School
Empire State University
Franklin & Marshall College
Furman University
Georgian Court University
Gettysburg College
Hesston College
The Hotchkiss School
The Hun School of Princeton
Indiana State University
Innovation Advisory Partners
Ithaca College
The Jack Kent Cooke Foundation
Johns Hopkins University
Kettering University
Kimball Union Academy
Lafayette College
Marist College
Maryland Institute College of Art
Moravian University
Muhlenberg College
National Association for College Admission Counseling (NACAC)
Pace University
Perot Museum of Nature and Science
Pingree School
Pomona College
Rider University
Rose-Hulman Institute of Technology
Science Foundation Arizona
Sewanee: The University of the South
Skidmore College
Smith College
St. Lawrence University
Storbeck Search
Texas Tech University
Texas Tech University System
Trinity College
Trinity University
Tulane University
Tulane University A. B. Freeman School of Business
Tulane University School of Liberal Arts
U.S.-Mexico Foundation for Science
University of Massachusetts Amherst
University of South Carolina
University of Tampa
Vanderbilt University
Washington State University
Willamette University
Williams College
What Our Clients Say
“Mackey Strategies has elevated the way we communicate our story, helping our messaging truly reflect our values and resonate with our audiences. Their strategic insights have been instrumental in shaping how we define and share our identity. ‘Together, We…’ isn’t just a slogan—it’s a powerful expression of who we are and what sets us apart. We appreciate their expertise, vision, and partnership.”
— Santhana Naidu, Vice President for Marketing & Communications, Rose-Hulman Institute of Technology
“What was most impressive about Mackey Strategies’ work with us was their commitment to the foundational work of understanding who we are and what we represent. As a result, the materials that emerged—a new tagline, logo, and other elements of our institutional identity—are a completely authentic reflection of our values and aspirations. They were true collaborators, always enthusiastic and at times indefatigable, working with equal parts care and tenacity to elicit from us a renewed vision for ourselves. We couldn’t have hoped for more.”
— Adam F. Falk, President, Alfred P. Sloan Foundation
“Pete Mackey served as our Interim Chief Communications Officer during a period of tremendous transition and challenge in our organization. As a new CEO, he helped me learn about the communications landscape. He also created an interim strategy that set our team on a new course to success. His knowledge of the field and willingness to go above and beyond the call of duty made him a wonderful partner in this work.”
— Angel B. Pérez, Chief Executive Officer, National Association for College Admission Counseling (NACAC)
“Pete Mackey has collaborated with Skidmore College in multiple capacities, as interim VP for Communications and Marketing, as coach for multiple directors and cabinet members, as moderator for high-level discussions about key strategic priorities, and as facilitator for cabinet retreats and planning for institutional change management. He is wicked smart, widely experienced, and brings a passion for collaboration and bringing out the best in individual leaders and in institutions. Pete both challenges and supports, pushing higher ed leaders to embrace change and encouraging them to conceive of themselves as collaborative leaders. He brings a refreshing honesty and candor to the work, telling it like it is while simultaneously helping people see exciting and positive paths forward.”
— Marc Connor, President, Skidmore College
“During Melanie Moran’s partnership with Muhlenberg College, she provided outstanding strategic leadership in communications and marketing. She led efforts to create a data-driven strategic messaging framework, oversaw an audit and significant refresh of the college website, and provided leadership and good counsel in presidential and crisis communications. Her work laid the foundation for a smooth transition for our new vice president for communications and marketing, who valued her insight and collaboration greatly.”
— Kathleen E. Harring, President, Muhlenberg College
“Pete Mackey is one of the finest and most discerning writers I know, and a great listener. He takes even fragmentary ideas, quickly helps you clarify your own thinking, and efficiently produces compelling texts to fit any need. But besides that, he is gifted at developing strategies and communications that fit together beautifully.”
— John C. Bravman, President, Bucknell University
© 2025 Mackey Strategies. All Rights Reserved.
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© 2025 Mackey Strategies. All Rights Reserved.
Our site uses cookies and similar tools that may connect your activity with your email to deliver relevant communications. To opt out, visit: https://app.retention.com/optout.
© 2025 Mackey Strategies. All Rights Reserved.
Our site uses cookies and similar tools that may connect your activity with your email to deliver relevant communications. To opt out, visit: https://app.retention.com/optout.
© 2025 Mackey Strategies. All Rights Reserved.
Our site uses cookies and similar tools that may connect your activity with your email to deliver relevant communications. To opt out, visit: https://app.retention.com/optout.
What Our Clients Say
“Mackey Strategies has elevated the way we communicate our story, helping our messaging truly reflect our values and resonate with our audiences. Their strategic insights have been instrumental in shaping how we define and share our identity. ‘Together, We…’ isn’t just a slogan—it’s a powerful expression of who we are and what sets us apart. We appreciate their expertise, vision, and partnership.”
— Santhana Naidu, Vice President for Marketing & Communications, Rose-Hulman Institute of Technology
“What was most impressive about Mackey Strategies’ work with us was their commitment to the foundational work of understanding who we are and what we represent. As a result, the materials that emerged—a new tagline, logo, and other elements of our institutional identity—are a completely authentic reflection of our values and aspirations. They were true collaborators, always enthusiastic and at times indefatigable, working with equal parts care and tenacity to elicit from us a renewed vision for ourselves. We couldn’t have hoped for more.”
— Adam F. Falk, President, Alfred P. Sloan Foundation
“Pete Mackey served as our Interim Chief Communications Officer during a period of tremendous transition and challenge in our organization. As a new CEO, he helped me learn about the communications landscape. He also created an interim strategy that set our team on a new course to success. His knowledge of the field and willingness to go above and beyond the call of duty made him a wonderful partner in this work.”
— Angel B. Pérez, Chief Executive Officer, National Association for College Admission Counseling (NACAC)
“Pete Mackey has collaborated with Skidmore College in multiple capacities, as interim VP for Communications and Marketing, as coach for multiple directors and cabinet members, as moderator for high-level discussions about key strategic priorities, and as facilitator for cabinet retreats and planning for institutional change management. He is wicked smart, widely experienced, and brings a passion for collaboration and bringing out the best in individual leaders and in institutions. Pete both challenges and supports, pushing higher ed leaders to embrace change and encouraging them to conceive of themselves as collaborative leaders. He brings a refreshing honesty and candor to the work, telling it like it is while simultaneously helping people see exciting and positive paths forward.”
— Marc Connor, President, Skidmore College
“During Melanie Moran’s partnership with Muhlenberg College, she provided outstanding strategic leadership in communications and marketing. She led efforts to create a data-driven strategic messaging framework, oversaw an audit and significant refresh of the college website, and provided leadership and good counsel in presidential and crisis communications. Her work laid the foundation for a smooth transition for our new vice president for communications and marketing, who valued her insight and collaboration greatly.”
— Kathleen E. Harring, President, Muhlenberg College
“Pete Mackey is one of the finest and most discerning writers I know, and a great listener. He takes even fragmentary ideas, quickly helps you clarify your own thinking, and efficiently produces compelling texts to fit any need. But besides that, he is gifted at developing strategies and communications that fit together beautifully.”
— John C. Bravman, President, Bucknell University
“Mackey Strategies has elevated the way we communicate our story, helping our messaging truly reflect our values and resonate with our audiences. Their strategic insights have been instrumental in shaping how we define and share our identity. ‘Together, We…’ isn’t just a slogan—it’s a powerful expression of who we are and what sets us apart. We appreciate their expertise, vision, and partnership.”
— Santhana Naidu, Vice President for Marketing & Communications, Rose-Hulman Institute of Technology
“What was most impressive about Mackey Strategies’ work with us was their commitment to the foundational work of understanding who we are and what we represent. As a result, the materials that emerged—a new tagline, logo, and other elements of our institutional identity—are a completely authentic reflection of our values and aspirations. They were true collaborators, always enthusiastic and at times indefatigable, working with equal parts care and tenacity to elicit from us a renewed vision for ourselves. We couldn’t have hoped for more.”
— Adam F. Falk, President, Alfred P. Sloan Foundation
“Pete Mackey served as our Interim Chief Communications Officer during a period of tremendous transition and challenge in our organization. As a new CEO, he helped me learn about the communications landscape. He also created an interim strategy that set our team on a new course to success. His knowledge of the field and willingness to go above and beyond the call of duty made him a wonderful partner in this work.”
— Angel B. Pérez, Chief Executive Officer, National Association for College Admission Counseling (NACAC)
“During Melanie Moran’s partnership with Muhlenberg College, she provided outstanding strategic leadership in communications and marketing. She led efforts to create a data-driven strategic messaging framework, oversaw an audit and significant refresh of the college website, and provided leadership and good counsel in presidential and crisis communications. Her work laid the foundation for a smooth transition for our new vice president for communications and marketing, who valued her insight and collaboration greatly.”
— Kathleen E. Harring, President, Muhlenberg College
“Pete Mackey has collaborated with Skidmore College in multiple capacities, as interim VP for Communications and Marketing, as coach for multiple directors and cabinet members, as moderator for high-level discussions about key strategic priorities, and as facilitator for cabinet retreats and planning for institutional change management. He is wicked smart, widely experienced, and brings a passion for collaboration and bringing out the best in individual leaders and in institutions. Pete both challenges and supports, pushing higher ed leaders to embrace change and encouraging them to conceive of themselves as collaborative leaders. He brings a refreshing honesty and candor to the work, telling it like it is while simultaneously helping people see exciting and positive paths forward.”
— Marc Connor, President, Skidmore College
“Kim Verstandig has to be one of the most talented fundraisers in the industry. Smart and strategic, she has a good head for business, a talent for assembling strong teams, and a gift for building donor relationships. Because of her leadership, our college sailed through the largest and most ambitious fundraising campaign in its history, not only exceeding the goal but also beating the deadline by one full year. She offers an unusually powerful package: bringing the highest standards of professionalism as well as unimaginable joy to everything she does.”
— Katherine Bergeron, President Emerita, Connecticut College
“Pete Mackey is one of the finest and most discerning writers I know, and a great listener. He takes even fragmentary ideas, quickly helps you clarify your own thinking, and efficiently produces compelling texts to fit any need. But besides that, he is gifted at developing strategies and communications that fit together beautifully.”
— John C. Bravman, President, Bucknell University
“Mackey Strategies has elevated the way we communicate our story, helping our messaging truly reflect our values and resonate with our audiences. Their strategic insights have been instrumental in shaping how we define and share our identity. ‘Together, We…’ isn’t just a slogan—it’s a powerful expression of who we are and what sets us apart. We appreciate their expertise, vision, and partnership.”
— Santhana Naidu, Vice President for Marketing & Communications, Rose-Hulman Institute of Technology
“What was most impressive about Mackey Strategies’ work with us was their commitment to the foundational work of understanding who we are and what we represent. As a result, the materials that emerged—a new tagline, logo, and other elements of our institutional identity—are a completely authentic reflection of our values and aspirations. They were true collaborators, always enthusiastic and at times indefatigable, working with equal parts care and tenacity to elicit from us a renewed vision for ourselves. We couldn’t have hoped for more.”
— Adam F. Falk, President, Alfred P. Sloan Foundation
“Pete Mackey served as our Interim Chief Communications Officer during a period of tremendous transition and challenge in our organization. As a new CEO, he helped me learn about the communications landscape. He also created an interim strategy that set our team on a new course to success. His knowledge of the field and willingness to go above and beyond the call of duty made him a wonderful partner in this work.”
— Angel B. Pérez, Chief Executive Officer, National Association for College Admission Counseling (NACAC)
“Pete Mackey has collaborated with Skidmore College in multiple capacities, as interim VP for Communications and Marketing, as coach for multiple directors and cabinet members, as moderator for high-level discussions about key strategic priorities, and as facilitator for cabinet retreats and planning for institutional change management. He is wicked smart, widely experienced, and brings a passion for collaboration and bringing out the best in individual leaders and in institutions. Pete both challenges and supports, pushing higher ed leaders to embrace change and encouraging them to conceive of themselves as collaborative leaders. He brings a refreshing honesty and candor to the work, telling it like it is while simultaneously helping people see exciting and positive paths forward.”
— Marc Connor, President, Skidmore College
“During Melanie Moran’s partnership with Muhlenberg College, she provided outstanding strategic leadership in communications and marketing. She led efforts to create a data-driven strategic messaging framework, oversaw an audit and significant refresh of the college website, and provided leadership and good counsel in presidential and crisis communications. Her work laid the foundation for a smooth transition for our new vice president for communications and marketing, who valued her insight and collaboration greatly.”
— Kathleen E. Harring, President, Muhlenberg College
“Pete Mackey is one of the finest and most discerning writers I know, and a great listener. He takes even fragmentary ideas, quickly helps you clarify your own thinking, and efficiently produces compelling texts to fit any need. But besides that, he is gifted at developing strategies and communications that fit together beautifully.”
— John C. Bravman, President, Bucknell University