Strategic Storytelling and Marketing Expertise
Rachel Rogol is a seasoned communications professional with 15 years of experience in higher education communications and marketing. As Director of Operations and Strategy Management at Mackey Strategies, Rachel plays an integral role in helping clients craft compelling narratives, build effective strategies, and execute communications plans that deliver measurable results.
With a proven ability to manage complex projects and engage diverse audiences, Rachel combines strategic insight with creative storytelling to help institutions achieve their goals. Her expertise spans digital strategy, content development, and marketing campaigns that elevate institutional profiles and foster meaningful connections.
Leadership in Action
Rachel’s career began at Amherst College, where she held leadership roles in marketing and communications. Her achievements include:
Award-Winning Digital Innovation: As Marketing Manager at the College's Mead Art Museum, Rachel led a website redesign that earned national recognition and implemented a social media strategy that increased alumni donations and student engagement.
National Media Success: Secured media coverage for museum exhibitions, raising the institution’s visibility on a national scale.
Comprehensive Campaigns: Directed a multimedia campaign that elevated the profile of Amherst’s arts and museums, transforming its new annual literary festival into a major annual event.
Admissions Impact: Partnered with Amherst’s admissions office to create a digital marketing strategy that boosted applications and significantly increased prospective student engagement with the college’s website and social platforms.
Strategic Leadership at Mackey Strategies
At Mackey Strategies, Rachel is deeply involved in all aspects of client work, serving as a strategist, writer, and project manager. Her responsibilities include:
Institutional Strategy Development: Crafting tailored strategies that align with client missions and goals.
Research and Analysis: Conducting market position research to inform decision-making and strategic planning.
Digital and Print Media Expertise: Building digital outreach plans, writing print materials, and creating content for a variety of communications platforms.
Project Management Excellence: Coordinating project timelines, deliverables, and materials sequencing to ensure consistent and timely outcomes.
Rachel’s collaborative approach and attention to detail make her a trusted partner for institutions seeking to enhance their communications and marketing efforts.
Education and Values
Rachel earned her B.A. in English and creative writing from Emory University, developing a lasting love for compelling storytelling that drives her work, whether she’s developing strategies to engage alumni, students, or prospective donors. Her ability to combine creative vision with strategic execution makes her an invaluable resource for Mackey Strategies’ clients.
