Campaign Communications

Donors want to make a difference. Are you reaching them?

Donors want to make a difference. Are you reaching them?

“Professional. Responsive. Creative. Our experience with Mackey Strategies to develop a campaign identity can be summed up in these words. Furman’s campaign has been wildly successful and our true partnership with Mackey Strategies is part of that success.”

Heid McCrory

Chief Advancement Officer (former), Furman University

“Professional. Responsive. Creative. Our experience with Mackey Strategies to develop a campaign identity can be summed up in these words. Furman’s campaign has been wildly successful and our true partnership with Mackey Strategies is part of that success.”

Heid McCrory

Chief Advancement Officer (former), Furman University

“Professional. Responsive. Creative. Our experience with Mackey Strategies to develop a campaign identity can be summed up in these words. Furman’s campaign has been wildly successful and our true partnership with Mackey Strategies is part of that success.”

Heid McCrory

Chief Advancement Officer (former), Furman University

“Professional. Responsive. Creative. Our experience with Mackey Strategies to develop a campaign identity can be summed up in these words. Furman’s campaign has been wildly successful and our true partnership with Mackey Strategies is part of that success.”

Heid McCrory

Chief Advancement Officer (former), Furman University

Campaigns are defining moments. They test clarity of mission, leadership alignment, donor confidence, and institutional trust—all at once.

We’ve helped institutions shape campaigns that are grounded in purpose, disciplined in message, and compelling enough to sustain momentum over years, from launch to close and all the critical steps in between.

Success requires more than telling a story. It requires listening first, and answering the call of both the heart and the mind.

OuR ExPERTISE

Campaign Name Development

Campaign Name Development

Core Narrative Development

Core Narrative Development

Case Statements

Case Statements

Messaging Frameworks

Messaging Frameworks

Public and Private Phase Communications Strategy

Public and Private Phase Communications Strategy

Campaign Websites & Digital Storytelling

Campaign Websites & Digital Storytelling

Fundraising Creative Across All Media

Fundraising Creative Across All Media

Campaign Launch Strategy & Sequencing

Campaign Launch Strategy & Sequencing

Donor, Volunteer, and Leadership Talking Points

Donor, Volunteer, and Leadership Talking Points

Internal Alignment

Internal Alignment

Campaign Readiness Communications

Campaign Readiness Communications

Board and Cabinet Messaging Workshops

Board and Cabinet Messaging Workshops

“Franklin & Marshall will be forever indebted to Mackey Strategies. Everything they did—from creating the incredible ‘Now to Next’ campaign theme to delivering a beautifully written case statement—exceeded our expectations. Their patience, persistence, creativity, and caring helped contribute to an amazing campaign launch.”

— Susan Washburn, Chair (former), F&M Board of Trustees

“Franklin & Marshall will be forever indebted to Mackey Strategies. Everything they did—from creating the incredible ‘Now to Next’ campaign theme to delivering a beautifully written case statement—exceeded our expectations. Their patience, persistence, creativity, and caring helped contribute to an amazing campaign launch.”

— Susan Washburn, Chair (former), F&M Board of Trustees

“Franklin & Marshall will be forever indebted to Mackey Strategies. Everything they did—from creating the incredible ‘Now to Next’ campaign theme to delivering a beautifully written case statement—exceeded our expectations. Their patience, persistence, creativity, and caring helped contribute to an amazing campaign launch.”

— Susan Washburn, Chair (former), F&M Board of Trustees

“Franklin & Marshall will be forever indebted to Mackey Strategies. Everything they did—from creating the incredible ‘Now to Next’ campaign theme to delivering a beautifully written case statement—exceeded our expectations. Their patience, persistence, creativity, and caring helped contribute to an amazing campaign launch.”

— Susan Washburn, Chair (former), F&M Board of Trustees

Partners in Campaign Communications

We’ve led campaign communications and strategy for a wide range of institutions, including:

  • Texas Tech University
  • Williams College
  • Perot Museum
  • Gettysburg College
  • American University of Afghanistan
  • Johns Hopkins University

Built on experience. Proven through results.

Our team of former vice presidents and senior communicators has lived the realities of campaign leadership.

We understand the internal dynamics campaigns create: leadership transitions, board pressure, donor skepticism, competing priorities, and the tension between ambition and credibility. We know what it takes to build a campaign story that leaders can stand behind, advancement teams can carry with confidence, and donors can believe in.

The Impact

$40M – $1.4B

Our team has guided campaign strategy, messaging, and creative development for efforts that have raised $40 million, $300 million, $500 million, and more.

The Impact

$40M – $1.4B

Our team has guided campaign strategy, messaging, and creative development for efforts that have raised $40 million, $300 million, $500 million, and more.

The Impact

$40M – $1.4B

Our team has guided campaign strategy, messaging, and creative development for efforts that have raised $40 million, $300 million, $500 million, and more.

The Impact

$40M – $1.4B

Our team has guided campaign strategy, messaging, and creative development for efforts that have raised $40 million, $300 million, $500 million, and more.

Across every engagement, our goal is the same:

To help institutions articulate why their work matters now—and inspire the support required to move boldly into the future.

how we get there

Campaign readiness moments, aligning leadership, boards, and advancement teams before public commitments are made.

Complex campaign narratives, translating institutional strategy into clear, motivating cases for support.

Leadership and volunteer alignment, ensuring consistency across presidents, boards, campaign chairs, and frontline fundraisers.

Momentum challenges, refreshing messaging to sustain energy across multi-year efforts.

High-stakes launches, sequencing communications to build confidence and avoid overreach.

Contact Us

We tailor our services to produce the work that moves your mission forward.

Contact Us

We tailor our services to produce the work that moves your mission forward.

Contact Us

We tailor our services to produce the work that moves your mission forward.

Contact Us

We tailor our services to produce the work that moves your mission forward.

© 2025 Mackey Strategies. All Rights Reserved.

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© 2025 Mackey Strategies. All Rights Reserved.

Our site uses cookies and similar tools that may connect your activity with your email to deliver relevant communications. To opt out, visit: https://app.retention.com/optout.

© 2025 Mackey Strategies. All Rights Reserved.

Our site uses cookies and similar tools that may connect your activity with your email to deliver relevant communications. To opt out, visit: https://app.retention.com/optout.

© 2025 Mackey Strategies. All Rights Reserved.

Our site uses cookies and similar tools that may connect your activity with your email to deliver relevant communications. To opt out, visit: https://app.retention.com/optout.