The communications profession has changed dramatically over the last decade, for many reasons, from public pressures to technology. In the higher education and non-profit world in particular, the level of communications leadership expected has grown at many institutions—and the leader is often looked to as a source of solutions. In a context of such demands, strategy is easy to put aside in favor of tactic after tactic. “We’ll get to it another day,” can often prevail.
Through the The Future Sessions, I have sought to develop an intensive, discovery-based bootcamp for leaders and emerging leaders in the higher ed and nonprofit sectors who are seeking to become more strategic in their work. What I promise is that by the end of the bootcamp’s three days together, everyone will have drafted a custom-built communications plan for their own specific needs—whether for an institution, a department, or an upcoming challenge.
Part of the reason we can pull that off is because the heart of a communications strategy should, in fact, be short and to the point. Because its essence is ultimately the key ideas that ground a strategy and provide creative direction for all the tactics that surround it. Which explains why we spend a lot of time in this bootcamp asking hard questions about what each participant is trying to achieve for their particular institution. (Oh, and we also have a lot of fun.)
The second annual Future Sessions bootcamp will take place August 18-21, 2019, in Chester, Connecticut, at a beautiful and peaceful setting located beside a national forest and near the ocean. Visit our website to learn more and, if interested, to enroll.